monetize

For example, over time, a company may develop any number of systems or assets that are part of the company's overhead and infrastructure, supporting the company in selling its products or services.  Examples of these may include a safe storage system or an innovative and efficient distribution system or an information system to track sales, monitor projects, track personnel time, account for funds or even report on company activities.  These systems are typically non-revenue generating, in that they are not sold to generate revenues independently of the company's core product or service.

But sometimes a company may be able to find an independent market for these systems.   When the company begins to package and sell these traditionally non-revenue generating systems, the company "monetizes" them, creating new sources of revenue for the company.

In another example, a flow of traffic to a destination, such as tourists to a historic site, can be monetized by capturing retail sales from those tourists en route to the historic site.  At the same time, Internet surfing "traffic" to popular websites has been "monetized" by selling advertising space and getting site visitors to view the advertisement.