market share

noun

Definition of market share

: the percentage of the market for a product or service that a company supplies

Examples of market share in a Sentence

The company has gained market share in the past year. companies working to increase their market shares

Recent Examples on the Web

Chase is fourth in deposit market share in Wisconsin, with 6.63%, compared with 6.61% last year. — Paul Gores, Milwaukee Journal Sentinel, "U.S. Bank maintains its lead in the amount of money banks have in deposits in Wisconsin," 16 Sep. 2019 For now, Canopy remains on track to be efficient in its operations and maintain a market share in the 25% to 33% range, Zekulin said. — Alicia Wallace, CNN, "CEO of cannabis giant Canopy is on a media blitz to ease concerns," 6 Sep. 2019 That extra profit gives them the resources to invest in becoming more competitive, which has seen them take market share in things like European investment banking from local rivals. — John Detrixhe, Quartz, "Low interest rates could be a “Blockbuster Video moment” for the world’s biggest banks," 3 Sep. 2019 Its busy first day came as other big-name Western retailers such as Amazon, Tesco Plc and Carrefour, are retreating from China having struggled to win market share in the face of strong competition from domestic rivals. — NBC News, "A Costco opens in China, draws such massive crowds it has to close early," 27 Aug. 2019 But the upside of clawing back market share in garment or textile manufacturing from Bangladesh or Ethiopia is very limited; if these industries ever return to the U.S., they will almost certainly be automated and produce few new jobs. — Noah Smith, Twin Cities, "Noah Smith: Warren’s trade plan does poor nations no favors," 16 Aug. 2019 Total compensation: $7,043,855 Shareholder return: 10 percent Last year, Callaway Golf continued the turnaround that Brewer has been orchestrating over the past five years, maintaining top market share in its core golf club and ball businesses. — San Diego Union-Tribune, "How the 16 highest-paid CEOs of San Diego public companies made their money," 14 July 2019 Thus far, Brandless doesn’t have a notable market share in any of its product categories. — Rani Molla, Recode, "Brandless wants to create the next great consumer packaged goods brand — but it hasn’t built customer loyalty yet," 18 Oct. 2018 Diesel’s market share in Europe fell from 50 percent on the eve of the scandal to 36 percent in July. — David Mchugh, The Seattle Times, "Climate goals mean Europe will overtake U.S. in electric cars," 2 Oct. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'market share.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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Last Updated

9 Oct 2019

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The first known use of market share was in 1954

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More Definitions for market share

market share

noun

Financial Definition of market share

What It Is

Market share refers to a company's portion of sales within the entire market in which it operates. This metric indicates a company's size within its market.

How It Works

The formula for market share is:

Market Share = (Particular Company's Sales Revenue in Time Period X) / (Relevant Market's Total Sales Revenue in Time Period X)

Let's assume Company XYZ sells $50 million a year in widgets. If the total amount of widgets sold from all companies within the market totals $100 million, then Company XYZ has a market share equal to 50%.

Market Share = ($50 million) / ($100 million)

Why It Matters

As the market for a good or service grows, many analysts view the maintenance or increase in market share as a sign of a company's competitiveness. Increases in market share might come from innovation, broadening demographic appeal, lower prices, or simply advertising.

Sometimes a company garners too much market share and becomes part of an oligopoly or even becomes a monopoly. If this is the case, it could violate anti-trust laws and be ordered to divest assets or take some other action to increase competition.

Source: Investing Answers

market share

noun