Definition of loosen the purse strings
: to make more money available for spending
Companies are expected to loosen the purse strings as the economy improves.
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“Loosen the purse strings.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loosen%20the%20purse%20strings. Accessed 23 Jun. 2021.
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