flaunt

verb

ˈflȯnt How to pronounce flaunt (audio)
ˈflänt
flaunted; flaunting; flaunts

intransitive verb

1
: to display or obtrude oneself to public notice
… a great flaunting crowd …Charles Dickens
2
: to wave or flutter showily
the flag flaunts in the breeze

transitive verb

1
: to display ostentatiously or impudently : parade
flaunting his superiority
a chance to flaunt clothes, bodies, and sexualityNew Yorker
2
: to treat contemptuously
flaunted the rules …Louis Untermeyer
flaunt noun
flauntingly adverb
flaunty
ˈflȯn-tē How to pronounce flaunt (audio)
ˈflän-
adjective
Flaunt vs. Flout: Usage Guide

The "treat contemptuously" use of flaunt found in phrases like "those who flaunt the rules/laws" is common in informal use and sometimes appears in polished and published writing.

… meting out punishment to the occasional mavericks who operate rigged games, tolerate rowdyism, or otherwise flaunt the law. Oscar Lewis
"Obviously they're not wearing their cams," Robert told her. "So they're flaunting the rules." David Gilbert

This use undoubtedly arose from confusion with flout, however, and is considered by many to be incorrect. Use of flout in the sense of "flaunt, parade" is also found occasionally.

"The proper pronunciation," the blonde said, flouting her refined upbringing, "is pree feeks." Mike Royko

Choose the Right Synonym for flaunt

show, exhibit, display, expose, parade, flaunt mean to present so as to invite notice or attention.

show implies no more than enabling another to see or examine.

showed her snapshots to the whole group

exhibit stresses putting forward prominently or openly.

exhibit paintings at a gallery

display emphasizes putting in a position where others may see to advantage.

display sale items

expose suggests bringing forth from concealment and displaying.

sought to expose the hypocrisy of the town fathers

parade implies an ostentatious or arrogant displaying.

parading their piety for all to see

flaunt suggests a shameless, boastful, often offensive parading.

nouveaux riches flaunting their wealth

Examples of flaunt in a Sentence

She liked to flaunt her wealth by wearing furs and jewelry. They openly flaunted the rules.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
This show car flaunted the growing role of Fuoriserie, Maserati’s customer personalization program, with a striking-yet-tasteful array of exterior and interior flourishes. Lawrence Ulrich, Robb Report, 29 Oct. 2025 Kylie Jenner is flaunting a new haircut and a sporty side fans can’t stop talking about. Danielle Minnetian, FOXNews.com, 25 Oct. 2025 The big feathery cottonwoods along the ditches were just turning then, flaunting great masses of clear, bright yellow against the transparent blue of the southern Arizona sky. Jack O'Connor, Outdoor Life, 23 Oct. 2025 The ethereal look involved a dazzling asymmetrical gold corset that flaunted Kardashian's curves, accented with white details, including a tulle skirt with gold embellishments. Ingrid Vasquez, PEOPLE, 22 Oct. 2025 See All Example Sentences for flaunt

Word History

Etymology

perhaps of Scandinavian origin; akin to Old Norse flana to rush around

First Known Use

1566, in the meaning defined at intransitive sense 1

Time Traveler
The first known use of flaunt was in 1566

Browse Nearby Words

Cite this Entry

“Flaunt.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/flaunt. Accessed 6 Nov. 2025.

Kids Definition

flaunt

verb
ˈflȯnt How to pronounce flaunt (audio)
ˈflänt
1
: to wave or flutter in a showy way
a flag flaunting in the breeze
2
: to make a big show of : parade
flaunting their knowledge

More from Merriam-Webster on flaunt

Last Updated: - Definition revised
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