fill a niche

idiom

: to provide something that certain kinds of people want to buy

This product fills a niche in the market.

Example Sentences

Recent Examples on the Web

Mirabella magazine debuted in 1989, designed to fill a niche for somewhat older women who were interested in more than fashion. —Washington Post, 25 Dec. 2021

The idea is not to build products merely to fill a niche, but to build products to fill a need, and to do so in a way that creates emotional resonance and crafts a comfortable, seamless user experience. —Alex Salkever, Fortune, 15 Feb. 2022

Wine apps and websites fill a niche, allowing everyone to be a critic. —Washington Post, 6 Jan. 2022

The deal announced Monday aims to fill a niche in Blueprint’s portfolio of lung cancer therapies. —Mike Freeman, San Diego Union-Tribune, 29 Nov. 2021

But your company needs to fill a niche or purpose. —Expert Panel®, Forbes, 17 June 2021

Matt Powell, senior advisor for the sports arm of the market research analytical NPD Group, sees great potential for White’s product to fill a niche. —BostonGlobe.com, 25 Apr. 2021

From the looks of it, the game will look exceptional on the PlayStation 5 and will fill a niche in that library. —cleveland, 16 June 2020

The company sought to fill a niche as a health food grocer that also carried more mainstream items like Oreos and offered competitive prices. —Joe Rubino, The Denver Post, 21 Jan. 2020

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