also: any face of a building given special architectural treatment
a museum's east facade
2
: a false, superficial, or artificial appearance or effect
tried to preserve the facade of a happy marriage
Illustration of facade
facade 1
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A Brief History of Facade
Facade is thought to have come to English from the Vulgar Latin facia, meaning “face.” Along the way it passed through both Italian, as faccia, and French, as façade. The earliest meaning of the word in English was in reference to the front portion of a building, its “face,” so to speak (and face itself is sometimes used to describe this part of a structure as well).
Somewhere along the way facade took on a figurative sense, referring to a way of behaving or appearing that gives other people a false idea of your true feelings or situation. This is similar to the figurative use of veneer, which originally had the simple meaning of a thin layer of wood that was used to cover something, and now may also refer to a sort of deceptive behavior that masks one’s actual feelings (as in, “he had a thin veneer of politeness”).
"I mean, don't you find yourself being extra careful about what you say and how you say it? As if you have to be this phony, put on a facade, because you don't want to give them the wrong impression?"—Terry McMillan, Waiting to Exhale, 1992When I watched him in motion picture roles after the war, I knew there was something of honest substance behind that acting façade.—Andrew A. Rooney, And More by Andy Rooney, (1979) 1982… but his magic power of concentration was gone. All the façades he built up between himself and his desperate love never entirely hid it.—May Sarton, Shadow of a Man, 1950
the facade of the bank
the windowless façade of the skyscraper
They were trying to preserve the facade of a happy marriage.
I could sense the hostility lurking behind her polite facade.
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The Murdaughs' facade of prosperity, love and happiness all starts to crumble after Paul crashes that boat.—Kelly Lawler, USA Today, 13 Oct. 2025 Richie Diuyen, a disaster official in Manay near the epicenter, said the tremor lasted between 30 and 40 seconds, damaging homes, roads, bridges, and the facade of a local church.—Shane Croucher, MSNBC Newsweek, 10 Oct. 2025 The elaborate light display covered the storied department store’s facade with a larger-than-life Christmas tree and train wheelsets.—Sofia Celeste, Footwear News, 10 Oct. 2025 Think of it as a sleek and uncomfortable time capsule of the past half decade of #MeToo discourse, or as a character study of flawed intellectuals desperately attempting to perform their values while clinging to the facade of their respective identities.—Kathleen Newman-Bremang, Refinery29, 10 Oct. 2025 See All Example Sentences for facade
Word History
Etymology
borrowed from French, going back to Middle French fassade, borrowed from Italian facciata, from faccia "face" (going back to Vulgar Latin *facia) + -ata-ade — more at face entry 1
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