cross-promote
verb
cross-pro·mote
ˈkrȯs-prə-ˈmōt
variants
or less commonly cross promote
cross-promoted also cross promoted; cross-promoting also cross promoting; cross-promotes also cross promotes
: to advertise or publicize (something, such as a product or service) by means of another product, service, etc.
When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes.—Mindy Fetterman
This February, the retailer will be cross promoting chocolate truffles with champagne as it has in the past. … "It's a romantic end-of-the-meal type thing for two people. We put a little kit together, and that's really popular," [Rick] Vernon said.—Supermarket News
Work with a group in your area to cross-promote a mutually beneficial event. Maybe your company is sponsoring a gala for the local animal shelter. By working with a nonprofit, you not only give back to the community but you expose your business to potential subscribers.—business2community.com
"One of the advantages and abilities that we have is the ability to cross-promote," says Jeff Zucker, president of the NBC Universal Television Group.—Gloria Goodale
Cite this Entry
“Cross-promote.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promote. Accessed 3 Oct. 2026.
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