counterprogramming

noun

coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ 

-grə-

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web

But now, even the Super Bowl halftime show inspires counterprogramming; this year, the conservative youth organization Turning Point USA put on its own event to protest Bad Bunny’s performance. —Toluse Olorunnipa, The Atlantic, 25 Feb. 2026

Others are expected to boycott the speech without plans for any counterprogramming. —Kaia Hubbard, CBS News, 24 Feb. 2026

One complicating factor this year is that some Democratic members may choose to miss the speech altogether, in protest of Trump's actions, and/or attend counterprogramming on the National Mall instead. —Todd Spangler, Freep.com, 24 Feb. 2026

The size of the counterprogramming marks a departure from Democrats' typical responses to Trump's addresses to Congress. —Kathryn Palmer, USA Today, 19 Feb. 2026

Word History

First Known Use

circa 1966, in the meaning defined above

Rhymes for counterprogramming

• multiprogramming
• amang
• cramming
• damming
• damning
• hamming
• jamming
• lambing
• ramming
• slamming
• diagramming
• reprograming