coun·​ter·​pro·​gram·​ming | \ ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio) , -grə-\

Definition of counterprogramming

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web

Strong counterprogramming to the (shabby) complaint that there’s much monotonous, homogenous ball bashing in tennis. 18. Jon Wertheim,, "2019 U.S. Open Seed Reports," 22 Aug. 2019 For all the contemporary athletes who have expressed their full-throated dismay with the sitting president and his policies, here’s a rare bit of public counterprogramming. Jon Wertheim,, "Colby Covington Loves Being the Enemy (and Wearing That Hat)," 1 Aug. 2019 CBS News Political Unit associate producer Sarah Ewall-Wice says that every American who heads to YouTube, including those who go there to stream the debate online, will be hit with his counterprogramming. Caitlin Conant, CBS News, "2020 Daily Trail Markers: Attention turns to Miami for first Democratic debate," 26 June 2019 Ailes has another plan: counterprogramming to the forgotten American conservative. Hank Stuever, Washington Post, "‘The Loudest Voice’ really sticks it to Roger Ailes, who is still dead and doesn’t care what anyone thinks," 13 June 2019 Need some counterprogramming to the saccharine and the schlocky? Andrew R. Chow, New York Times, "What’s on TV Wednesday: ‘This Close’ and ‘When We First Met’," 14 Feb. 2018 NBC News' Savannah Sellers will be reporting live from the red carpet and MSNBC will be analyzing Trump's counterprogramming, a rally in Michigan. Katie Kilkenny, The Hollywood Reporter, "How to Watch the White House Correspondents' Dinner," 29 Apr. 2018 For the second year in a row, President Donald Trump did not attend, but instead held a political rally in Michigan as counterprogramming. Katie Kilkenny, The Hollywood Reporter, "Michelle Wolf Blasts Trump and Media at White House Correspondents' Dinner," 29 Apr. 2018 On Saturday night, during a raucous Trump campaign rally in Washington, Michigan that served as direct counterprogramming to the White House Correspondents Dinner (get it? Benjamin Hart, Daily Intelligencer, "Trump Casually Implies He Could Ruin Jon Tester’s Career," 29 Apr. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'counterprogramming.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of counterprogramming

circa 1966, in the meaning defined above

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Last Updated

17 Sep 2019

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Time Traveler for counterprogramming

The first known use of counterprogramming was circa 1966

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to spread over or through

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