coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio)
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Example Sentences

Recent Examples on the Web Our eclectic dirty dozen, including a French murder mystery, a Canadian horror classic and an anime retelling of the Christmas story, are the perfect counterprogramming for anyone looking for new ideas this festive season. Scott Roxborough, The Hollywood Reporter, 22 Dec. 2022 If most ads exist to stoke desire for a product or indulgence, public-service advertising is a kind of counterprogramming, going back to government wartime messages exhorting Americans to conserve resources. Mac Schwerin, The Atlantic, 11 Nov. 2022 Unlike most Americans, Haslam and his friend Phil Bredesen are trying to offer some counterprogramming. Dan Balz, Anchorage Daily News, 17 Sep. 2022 But Western attempts at counterprogramming, including editorials and social media posts, have done little to attract more public support in the Middle East. Vivian Yee,, 24 July 2022 There was no instant rebuttal Thursday night, no counterprogramming inside the room — a fact that was largely the making of Republicans. Mike Debonis, Washington Post, 10 June 2022 Republicans previewed their counterprogramming on Thursday morning. Grace Segers, The New Republic, 9 June 2022 This week, the White House provided some counterprogramming: The Bidens adopted a German shepherd puppy named Commander and a yet-unnamed cat who will arrive at the White House in January. Ken Thomas, WSJ, 23 Dec. 2021 Meanwhile, Republicans have already begun their counterprogramming against the bill. Grace Segers, CBS News, 16 Mar. 2021 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'counterprogramming.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Word History

First Known Use

circa 1966, in the meaning defined above

Time Traveler
The first known use of counterprogramming was circa 1966

Dictionary Entries Near counterprogramming

Cite this Entry

“Counterprogramming.” Dictionary, Merriam-Webster, Accessed 27 Jan. 2023.

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

The Great British Vocabulary Quiz

  • union jack speech bubble
  • Named after Sir Robert Peel, what are British police called?
True or False

Test your knowledge - and maybe learn something along the way.

Solve today's spelling word game by finding as many words as you can with using just 7 letters. Longer words score more points.

Can you make 12 words with 7 letters?