coun·​ter·​pro·​gram·​ming | \ ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio) , -grə- \

Definition of counterprogramming

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web Continuing his Democratic convention counterprogramming, President Trump criticized Joe Biden on his home turf Thursday afternoon. WSJ, "Democratic National Convention 2020: Live Updates on Day Four," 21 Aug. 2020 Then, on Wednesday, House Speaker Nancy Pelosi will take over the Democrats' counterprogramming to discuss healthcare. Mike Brest, Washington Examiner, "An answer to 'chaos': Democrats plan counterprogramming during RNC," 21 Aug. 2020 Elsewhere, the Progressive Democrats of America will host two hours of online counterprogramming every night of the convention — before the party’s prime-time events begin — called the People’s Convention. Joe Garofoli,, "California progressives’ mantra for Democratic convention: ‘Challenge Biden’," 16 Aug. 2020 In a masterstroke of counterprogramming, my father invented a series of bedtime stories featuring three princesses who happened to be just our ages and even looked like us. Gail Russell Chaddock, The Christian Science Monitor, "A bold and wise princess who doesn’t need a prince," 7 Aug. 2020 His campaign aides grumble that his attempts at President Trump counterprogramming have been overlooked by cable news networks, including a criminal justice listening session on Monday. Naomi Lim, Washington Examiner, "Joe Biden reaches for Barack Obama moment in Philadelphia," 2 June 2020 The producers’ goal: to provide some counterprogramming to the dark news that month. Lila Maclellan, Quartz, "Where to find delight during a coronavirus quarantine," 30 Mar. 2020 President Trump has been running some consistent counterprogramming against the Democratic primaries, holding rallies in early-voting states and other swing states just as Democratic voters are preparing to go to the polls. Giovanni Russonello, New York Times, "On Politics: Where Things Stand Before South Carolina," 28 Feb. 2020 PragerU’s leaders hope to turn the PragerForce, their college clubs, into an on-the-ground college outrage content machine, making videos and working to organize on-campus conservative counterprogramming. Nellie Bowles, New York Times, "Right-Wing Views for Generation Z, Five Minutes at a Time," 4 Jan. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'counterprogramming.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of counterprogramming

circa 1966, in the meaning defined above

Keep scrolling for more

Learn More about counterprogramming

Time Traveler for counterprogramming

Time Traveler

The first known use of counterprogramming was circa 1966

See more words from the same year

Statistics for counterprogramming

Last Updated

27 Aug 2020

Cite this Entry

“Counterprogramming.” Dictionary, Merriam-Webster, Accessed 19 Oct. 2020.

Comments on counterprogramming

What made you want to look up counterprogramming? Please tell us where you read or heard it (including the quote, if possible).


Test Your Vocabulary

Farm Idioms Quiz

  • cow coming home
  • What does 'poke' refer to in the expression 'pig in a poke'?
Spell It

Can you spell these 10 commonly misspelled words?

Add Diction

Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!