Definition of counterprogramming
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors
Recent Examples of counterprogramming from the Web
Instead the day saw some speechifying, some counterprogramming, some counterprotesting and a searing argument about free speech and political correctness.
Counterprogramming was limited to Dateline, which fetched a 0.9 rating among adults 18-49 on NBC, and The Originals (0.3 adults) and Reign (0.2 adult) on the CW.
Upstream has already hit at least one milestone of success: counterprogramming.
Ratings are sure to suffer, especially with the President himself scheduling the counterprogramming.
A few cable shows, offered up as counterprogramming to broadcast network fare.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'counterprogramming'. Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of counterprogramming
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