counterprogramming

noun
coun·​ter·​pro·​gram·​ming | \ˌkau̇n-tər-ˈprō-ˌgra-miŋ, -grə-\

Definition of counterprogramming 

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web

Need some counterprogramming to the saccharine and the schlocky? Andrew R. Chow, New York Times, "What’s on TV Wednesday: ‘This Close’ and ‘When We First Met’," 14 Feb. 2018 NBC News' Savannah Sellers will be reporting live from the red carpet and MSNBC will be analyzing Trump's counterprogramming, a rally in Michigan. Katie Kilkenny, The Hollywood Reporter, "How to Watch the White House Correspondents' Dinner," 29 Apr. 2018 For the second year in a row, President Donald Trump did not attend, but instead held a political rally in Michigan as counterprogramming. Katie Kilkenny, The Hollywood Reporter, "Michelle Wolf Blasts Trump and Media at White House Correspondents' Dinner," 29 Apr. 2018 On Saturday night, during a raucous Trump campaign rally in Washington, Michigan that served as direct counterprogramming to the White House Correspondents Dinner (get it? Benjamin Hart, Daily Intelligencer, "Trump Casually Implies He Could Ruin Jon Tester’s Career," 29 Apr. 2018 There is, however, some noteworthy counterprogramming arriving Friday (May 4) for those in the mood for something that doesn't feature superhumans in tights and/or flying suits of armor. Mike Scott, NOLA.com, "Why every parent should go see 'Tully.' (Like, right now.)," 4 May 2018 The counterprogramming, too, was busy, reflecting the throng of Democrats jockeying to be the counter-voice to Trump. New York Times, "Trump Sands Down the Edges, at Least for a Night," 30 Jan. 2018 The night's only other counterprogramming came from the CW, which aired a new episode of Legends of Tomorrow (0.4 adults). Michael O'connell, The Hollywood Reporter, "TV Ratings: PyeongChang Builds Again; Olympics Trailing 2014 by 7 Percent, All Told," 20 Feb. 2018 Animalkind Cincinnati hasn't seen much luck with the Super Bowl in recent years, but the same can't be said for the NFL championship's adorable counterprogramming. Mallorie Sullivan, Cincinnati.com, "These local puppies are representing Ohio in Animal Planet's Puppy Bowl XIV," 4 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'counterprogramming.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of counterprogramming

circa 1966, in the meaning defined above

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Last Updated

12 Nov 2018

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Time Traveler for counterprogramming

The first known use of counterprogramming was circa 1966

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