counterprogramming

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noun coun·ter·pro·gram·ming \ˌkau̇n-tər-ˈprō-ˌgra-miŋ, -grə-\

Definition of counterprogramming

  1. :  the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

First Known Use of counterprogramming

circa 1966


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