counterprogramming

noun

coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio)
-grə-
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Supporters frame the observance as recognition of traditional family structures, while critics say the timing and language amount to political counterprogramming that excludes LGBTQ+ families. Fernando Cervantes Jr, USA Today, 3 June 2026 This coming weekend is one of the few this summer that has plenty of studio counterprogramming before August. Anthony D'alessandro, Deadline, 6 May 2026 Others are expected to boycott the speech without plans for any counterprogramming. Kaia Hubbard, CBS News, 24 Feb. 2026 Where and when will the counterprogramming events take place? Connor Greene, Time, 23 Feb. 2026 See All Example Sentences for counterprogramming

Word History

First Known Use

circa 1966, in the meaning defined above

Time Traveler
The first known use of counterprogramming was circa 1966

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Cite this Entry

“Counterprogramming.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/counterprogramming. Accessed 11 Jun. 2026.

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