counterprogramming

noun

coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio)
-grə-
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
And, for all of the Administration’s insistence that being woke made the Kennedy Center broke, there’s little indication that the traditionalist counterprogramming is bringing in ticket sales. Katy Waldman, New Yorker, 10 Dec. 2025 Meanwhile, Charlie Kirk’s widow Erika Kirk announced counterprogramming from Turning Point USA. Brittany Spanos, Rolling Stone, 13 Oct. 2025 The story on Turning Point USA’s planned Super Bowl halftime show counterprogramming. Chris Branch, New York Times, 10 Oct. 2025 Remember when the main counterprogramming to the Super Bowl was just the Puppy Bowl? Bethy Squires, Vulture, 9 Oct. 2025 See All Example Sentences for counterprogramming

Word History

First Known Use

circa 1966, in the meaning defined above

Time Traveler
The first known use of counterprogramming was circa 1966

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Cite this Entry

“Counterprogramming.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/counterprogramming. Accessed 22 Dec. 2025.

Last Updated: - Updated example sentences
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