coun·​ter·​pro·​gram·​ming | \ ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio) , -grə- \

Definition of counterprogramming

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web Meanwhile, Republicans have already begun their counterprogramming against the bill. Grace Segers, CBS News, 16 Mar. 2021 On Monday night, while ESPN was wrapping up its broadcast of Dalvin Cook’s second 30-carry game in three weeks, the Vikings running back appeared on NBC for a little counterprogramming. Ben Goessling, Star Tribune, 18 Nov. 2020 Amazon’s decision to delay its signature sales event, which ends Wednesday, prompted rivals to reschedule their usual counterprogramming. Washington Post, 9 Oct. 2020 Continuing his Democratic convention counterprogramming, President Trump criticized Joe Biden on his home turf Thursday afternoon. WSJ, 21 Aug. 2020 Then, on Wednesday, House Speaker Nancy Pelosi will take over the Democrats' counterprogramming to discuss healthcare. Mike Brest, Washington Examiner, 21 Aug. 2020 Elsewhere, the Progressive Democrats of America will host two hours of online counterprogramming every night of the convention — before the party’s prime-time events begin — called the People’s Convention. Joe Garofoli,, 16 Aug. 2020 In a masterstroke of counterprogramming, my father invented a series of bedtime stories featuring three princesses who happened to be just our ages and even looked like us. Gail Russell Chaddock, The Christian Science Monitor, 7 Aug. 2020 His campaign aides grumble that his attempts at President Trump counterprogramming have been overlooked by cable news networks, including a criminal justice listening session on Monday. Naomi Lim, Washington Examiner, 2 June 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'counterprogramming.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of counterprogramming

circa 1966, in the meaning defined above

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Time Traveler for counterprogramming

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The first known use of counterprogramming was circa 1966

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Cite this Entry

“Counterprogramming.” Dictionary, Merriam-Webster, Accessed 17 Oct. 2021.

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