coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ How to pronounce counterprogramming (audio)
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web Doing so could showcase it to a new audience, lay the commentariat’s questions to rest, and jab at its streaming competitors at FX and Hulu with some counterprogramming. Eric Vilas-Boas, Vulture, 29 May 2024 However, Haley began to gain momentum during the GOP presidential debates, which Trump skipped in favor of counterprogramming. USA TODAY, 16 Jan. 2024 Trump - who also skipped Republican debates last year - is likely to want to do several things with his latest bit of counterprogramming. David Jackson, USA TODAY, 10 Jan. 2024 Trump had been discussing a number of debate counterprogramming options, including sitting for an interview with ex-Fox News host Tucker Carlson, who has been hosting a show on the website formerly known as Twitter. Jill Colvin, Chicago Tribune, 20 Aug. 2023 In 2022 and 2023, Super Bowl weekend came in at around $54 million, led by Death on the Nile and Magic Mike’s Last Dance (again, counterprogramming). Pamela McClintock, The Hollywood Reporter, 11 Feb. 2024 The evening's counterprogramming included an NFL playoff game featuring the Philadelphia Eagles and the Tampa Bay Buccaneers, as well as the Iowa Republican caucuses. Maureen Lee Lenker,, 16 Jan. 2024 That's except for a town hall with Fox News' Bret Baier and Martha MacCallum in Des Moines as his counterprogramming to the CNN GOP debate on Jan. 10 with rivals Florida Gov. Ron DeSantis and former South Carolina Gov. Nikki Haley. Soo Rin Kim, ABC News, 6 Jan. 2024 Trump is skipping the debate and instead releasing his own counterprogramming, including social-media posts and a pre-recorded interview with former Fox News host Tucker Carlson to be aired on X, formerly known as Twitter. Alyssa Lukpat, WSJ, 24 Aug. 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'counterprogramming.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

circa 1966, in the meaning defined above

Time Traveler
The first known use of counterprogramming was circa 1966

Dictionary Entries Near counterprogramming

Cite this Entry

“Counterprogramming.” Dictionary, Merriam-Webster, Accessed 22 Jun. 2024.

Last Updated: - Updated example sentences
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