click-through

1 of 2

noun

ˈklik-ˌthrü 

: an instance of clicking on a link on a web page

click-through rate

also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site

They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.

—Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web

Noun

Although there is evidence that click-through rates from Google searches are being affected, with the growth in this metric slowing from high single digit percentages to low single digit percentages, according to Wall Street analysts, the company insists the overall search volumes are up. —Dave Smith, Fortune, 2 Sep. 2025

According to recent research by my agency, click-through rates can drop by more than 15% within the first week of a campaign launch. —Sergii Denysenko, Forbes.com, 29 Aug. 2025

Verb

Providers spend too much time clicking through pop-up screens and fighting with insurance companies instead of looking patients in the eye. —Sarah Owermohle, CNN Money, 28 Aug. 2025

These agents increasingly act as gatekeepers, surfacing a single source or perspective without the need for users to click through. —Frances Dillard, Forbes.com, 22 Aug. 2025

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Rhymes for click-through

• accrue
• ado
• ainu
• aircrew
• airscrew
• anew
• askew
• baboo
• babu
• bamboo
• beaucoup
• bijou