clickbait

noun click·bait \ ˈklik-ˌbāt \
Updated on: 15 Apr 2018

Definition of clickbait

: something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest
  • It is difficult to remember a time when you could scroll through the social media outlet of your choice and not be bombarded with: You'll never believe what happened when … This is the cutest thing ever … This the biggest mistake you can make … Take this quiz to see which character you are on … They are all classic clickbait models.
  • —Emily Shire

Recent Examples of clickbait from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'clickbait.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of clickbait

1999


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