1 of 2


: an instance of clicking on a link on a web page
click-through rate
also : the volume of click-throughs on a link

click through

2 of 2


clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web
For example, a high click-through rate (CTR) may not mean much if the landing page has a high bounce rate. Sponsored Content, The Mercury News, 3 May 2024 For example, in the digital advertising world, through careful monitoring of metrics like CPM, click-through rate (CTR), conversion rate into sales, conversion rate from clicks to landing page views and low-funnel conversion, your company can unearth valuable insights. Aleks Farseev, Forbes, 28 Feb. 2024 These days, banner ads are lucky to reach a click-through rate in the single digits. Kate Lindsay, The Atlantic, 27 Feb. 2024 This allowed 64% of them to boost their click-through rates, 65% to increase customers’ time in the store and 61% to notice an improvement in their net promoter scores. Maksym Petruk, Forbes, 20 Feb. 2024 The experiences drive an average 186-second dwell time per session with an average 42% photo save rate and an average 36% click-through rate to promotion opportunities. Patrick Frater, Variety, 22 Dec. 2023 Occasionally, a decline in click-through rates (CTR) may surface, hinting at ad fatigue, a mismatch between creative and audience or subpar content quality. Aleks Farseev, Forbes, 13 Nov. 2023 This way, your business can reach a broader audience with a 2X higher click-through rate compared to traditional platforms like Google For more information about KalendarAI, please visit their website here. Jon Stojan, USA TODAY, 31 May 2023 One effective strategy is to optimize campaigns for engagement (focusing on thumbstop rates, click-through rates and three-second video views, for example) with high-impact video content. Expert Panel®, Forbes, 21 Apr. 2023
The options for hotels are offered through small modules within the chat, and users can click through each one. Jessica Puckett, Condé Nast Traveler, 4 Apr. 2023 As people click through video after video, YouTube’s algorithm offers up shocking and alarming content to keep them engaged. Henry Farrell, Foreign Affairs, 31 Aug. 2022 A couple lab technicians click through glass microscope slides of beer at different fermentation stages. Jenna Thompson, Kansas City Star, 13 May 2024 All of Angara's jewelry is customizable to fit your budget and visual preferences, so click through to select her preferred metal for the band and stone clarity. Kelsey Chapman, ABC News, 8 May 2024 On the other side, click through the customizable modes– Focus, SmartRelax, and Sleep– to target your personal wellness concerns. India Espy-Jones, Essence, 22 Jan. 2024 Apple hasn’t ruled out allowing users to click through to DraftKings or some other sportsbook. Jacob Stern, The Atlantic, 2 Mar. 2024 As cameras were coming back online after a service outage, the customers saw thumbnails from other people’s feeds in their apps, and some clicked through to see videos. Heather Kelly, Washington Post, 20 Feb. 2024 Facebook would slap a warning label on the clip but leave it up for people to click through, listen to and share with others. Parmy Olson, The Mercury News, 18 Jan. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'click-through.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use


1995, in the meaning defined above


1993, in the meaning defined above

Time Traveler
The first known use of click-through was in 1993

Dictionary Entries Near click-through

click through



Cite this Entry

“Click-through.” Dictionary, Merriam-Webster, Accessed 22 Jun. 2024.

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!