click-through

1 of 2

noun

: an instance of clicking on a link on a web page
click-through rate
also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Noun
The Metrics That Matter Most Many agencies focus on vanity metrics like impressions and click-through rates, which alone don’t drive revenue. Michael Fox, Forbes.com, 2 July 2025 Beauty’s loyalty program, and the platform achieved a 31% click-through rate—a staggering leap compared to the 0.1% industry average on platforms like Roblox. Afdhel Aziz, Forbes.com, 19 June 2025
Verb
Just a few clicks through our brokerage accounts buying regular ol’ tickers. Brett Owens, Forbes.com, 15 June 2025 Here's what readers clicked through most often in the newsletter last week: 3 Important Tax Considerations Following The House Vs. Kelly Phillips Erb, Forbes.com, 21 June 2025 See All Example Sentences for click-through

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Time Traveler
The first known use of click-through was in 1993

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Cite this Entry

“Click-through.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/click-through. Accessed 10 Jul. 2025.

Last Updated: - Updated example sentences
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