click-through

1 of 2

noun

ˈklik-ˌthrü 

: an instance of clicking on a link on a web page

click-through rate

also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site

They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.

—Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web

Noun

The Metrics That Matter Most Many agencies focus on vanity metrics like impressions and click-through rates, which alone don’t drive revenue. —Michael Fox, Forbes.com, 2 July 2025

Beauty’s loyalty program, and the platform achieved a 31% click-through rate—a staggering leap compared to the 0.1% industry average on platforms like Roblox. —Afdhel Aziz, Forbes.com, 19 June 2025

Verb

Just a few clicks through our brokerage accounts buying regular ol’ tickers. —Brett Owens, Forbes.com, 15 June 2025

Here's what readers clicked through most often in the newsletter last week: 3 Important Tax Considerations Following The House Vs. —Kelly Phillips Erb, Forbes.com, 21 June 2025

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Rhymes for click-through

• accrue
• ado
• ainu
• aircrew
• airscrew
• anew
• askew
• baboo
• babu
• bamboo
• beaucoup
• bijou