SINCE 1828

An Encyclopædia Britannica Company

click-through

noun \ ˈklik-ˌthrü \

Definition of click-through

: an instance of clicking on a link on a web page

click-through rate

; also : the volume of click-throughs on a link

First Known Use of click-through

1995

click through

verb

Definition of click through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site

They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.
—Joseph Menn

First Known Use of click through

1993

Seen and Heard

What made you want to look up click-through? Please tell us where you read or heard it (including the quote, if possible).

show

WORD OF THE DAY

bloviate

play

to speak or write verbosely and windily

BROWSE DICTIONARY

click one's tongue

click stop

click-through

click through

clidastes

Test Your Vocabulary

Odd Habits and Quirks Quiz

Which of the following best describes an easily irritated person?

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ

SCRABBLE® Sprint

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ

Words at Play

alt-5ad8fc71357ed

Words We're Watching: 'Bluebeard,' the Verb

No, it's not a coiffure trend

alt-5ad8d3361fb97

Where 'Cliff-hangers' Come From

You're on the edge of your seat

alt-5ad77fad37d22

What the #@*% Is a ‘Grawlix'?

We can thank Beetle Bailey.

alt-5ad76a1542e73

'Altho' vs. 'Although'

Altho doesn't get much love.

Ask the Editors

2017 Word of the Year: Behind the Scenes

How we chose 'feminism'

video-title-words-of-the-year-1066

Words of the Year: 1066

Or, Why Pig Meat is Called 'Pork' and Cow Meat is Called 'Beef'

video-literally

Literally

How to use a word that (literally) drives some people nuts.

video-his-or-her

Is Singular 'They' a Better Choice?

The awkward case of 'his or her'

Word Games

Odd Habits and Quirks Quiz

Test your knowledge of strange human behaviors.

Take the quiz

cats-on-impossible-timber

More Confusing Words—Quiz

How many of these commonly confused words do you know?

Take the quiz

Spell It

Can you spell these 10 commonly misspelled words?

Take the quiz

SCRABBLE® Sprint

SCRABBLE® Sprint

SCRABBLE® fans, sharpen your skills!

Play the game