click-through

1 of 2

noun

: an instance of clicking on a link on a web page
click-through rate
also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Noun
Traditional metrics like rankings, impressions and click-through rates don't capture what matters in AI search. Imri Marcus, Forbes.com, 1 June 2026 But Mizuho points to the tradeoff: AI Mode searches are producing far fewer outbound clicks, with the firm estimating that 93% end without an external click and that organic click-through rates decline 15% on AI Overview queries. Mackenzie Sigalos, CNBC, 18 May 2026
Verb
Open a bunch of box scores, click through to see if the runs were all scored in one inning, close that tab when the answer is no. Levi Weaver, New York Times, 1 June 2026 Traditionally, users would search, scan results and click through multiple links. Jeremy Fields, Forbes.com, 1 June 2026 See All Example Sentences for click-through

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Time Traveler
The first known use of click-through was in 1993

Browse Nearby Words

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Cite this Entry

“Click-through.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/click-through. Accessed 4 Jun. 2026.

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