click-through

1 of 2

noun

: an instance of clicking on a link on a web page
click-through rate
also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Noun
Banner placements, impression counts, click-through rates and conversion metrics were not just abstract marketing ideas but practical tools. Vincentas Grinius, Forbes.com, 29 June 2026 An analysis released last fall by digital marketing agency Seer Interactive found that when an AI Overview is present in Google search results, organic click-through rates dropped 61% between June 2024 and September 2025. Todd Spangler, Variety, 4 June 2026
Verb
Instead of consumers clicking through dozens of product links, filling out forms or comparing freight rates manually, intelligent digital agents now interpret user intent to execute complex, multi-step workflows. Arthur Zaczkiewicz, Footwear News, 29 June 2026 Once somebody can click through something, see it and react to it, the discussion changes completely and the feedback becomes much more practical. Yuri Gubin, Forbes.com, 23 June 2026 See All Example Sentences for click-through

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Time Traveler
The first known use of click-through was in 1993

Browse Nearby Words

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Cite this Entry

“Click-through.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/click-through. Accessed 4 Jul. 2026.

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