click-through

1 of 2

noun

ˈklik-ˌthrü 

: an instance of clicking on a link on a web page

click-through rate

also : the volume of click-throughs on a link

click through

2 of 2

verb

clicked through; clicking through; clicks through

transitive verb

: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site

They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.

—Joseph Menn

Examples of click-through in a Sentence

Recent Examples on the Web

Noun

Deliver Hyper-Personalized Online Shopping Experiences Businesses can leverage AI to analyze various customer shopping data points such as click-through rates, browsing behavior and demographics. —Expert Panel®, Forbes.com, 24 Apr. 2025

Metrics like average watch duration and click-through rate on YouTube remain far more valuable for understanding your impact and potential earnings. —Ian Shepherd, Forbes.com, 28 Mar. 2025

Verb

While that’s fine for Google and other AI search engines, the websites on the other end are seeing a significant decrease of click through rates to their sites. —Tor Constantino, Mba, Forbes.com, 14 Apr. 2025

Sites don’t make money unless users click through and see ads or buy products. —Bloomberg, Mercury News, 7 Apr. 2025

Word History

First Known Use

Noun

1995, in the meaning defined above

Verb

1993, in the meaning defined above

Rhymes for click-through

• accrue
• ado
• ainu
• aircrew
• airscrew
• anew
• askew
• baboo
• babu
• bamboo
• beaucoup
• bijou