captation

noun
cap·​ta·​tion | \kapˈtāshən\
plural -s

Definition of captation 

1 : an attempt to achieve or acquire something (as favor or applause) especially artfully the candidate's obvious captation

2 : the making of an ad captandum appeal

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History and Etymology for captation

Latin captation-, captatio, from captatus (past participle of captare to chase, strive to seize) + -ion-, -io -ion

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