branding

noun

brand·​ing ˈbran-diŋ 

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web

Craft here isn’t branding or nostalgia. —John Noakes, Hartford Courant, 31 Jan. 2026

Not as a political or media figure — her own ideological preferences remain as enigmatic as her personality — but as a branding opportunity. —Benjamin Svetkey, HollywoodReporter, 30 Jan. 2026

The rendering depicts the new Air Jordan 3 retro in a white leather base with purple accenting above the midsole’s visible Air unit and on the tongue and heel branding, the latter of which is expected to feature original-style Nike Air branding. —Riley Jones, Footwear News, 29 Jan. 2026

Together, the items reveal how the artist carefully crafted and projected an image long before personal branding was a thing. —Chadd Scott, Forbes.com, 29 Jan. 2026

Word History

First Known Use

1850, in the meaning defined above

Rhymes for branding

• banding
• handing
• landing
• sanding
• standing
• stranding
• commanding
• demanding
• disbanding
• expanding
• freestanding
• misbranding