branding

noun

brand·​ing ˈbran-diŋ 

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web

But that doesn’t mean the Sussexes are ready to fully give up on their American dream (despite a Wall Street Journal headline that suggests that this is a branding move to save the couple’s ailing business ventures). — Katie Schultz, Architectural Digest, 20 Aug. 2026

University of Michigan The program can include on-field and stadium-based branding, scoreboard integrations and end zone placements, digital and in-game sponsorship activations, with an exploration of jersey patches and additional premium assets. — Karma Sabbah, CBS News, 20 Aug. 2026

At the celebrations, Torres was also spotted wearing a rubber bracelet with a Spain flag that carried branding from the Guardia Civil — one of the country’s two national law enforcement agencies (the other being the Policia Nacional). — Laia Cervelló Herrero, New York Times, 19 Aug. 2026

But Puck’s inflated branding has, over time, come to look almost prophetic. — Aidan McLaughlin, Vanity Fair, 19 Aug. 2026

Word History

First Known Use

1850, in the meaning defined above

Rhymes for branding

• banding
• handing
• landing
• sanding
• standing
• stranding
• commanding
• demanding
• disbanding
• expanding
• freestanding
• misbranding