branding

noun

brand·​ing ˈbran-diŋ 

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web

Jim Cusson, president of the retail branding agency Theory House that works extensively in the grocery space, said that Starbucks’ adding protein to its lattes should’ve signaled the peak of the protein craze. —Rich Bellis, NBC news, 11 Apr. 2026

Several networks have, by design or otherwise, moved toward the coverage of political conflict as a form of branding and entertainment with little regard for actual news reporting or without regard for setting clear boundaries between opinion or commentary and factual reporting of the news. —Encyclopedia Britannica, 10 Apr. 2026

Sarah, 45, even opted to keep her maiden name for business and branding after marrying her dentist husband, Patrick Kennedy, in 2009. —Philip Potempa, Chicago Tribune, 9 Apr. 2026

The new owners plan to partner with Enchanted Parks to operate the properties, while maintaining Six Flags branding, through the end of the year. —Colson Thayer, PEOPLE, 9 Apr. 2026

Word History

First Known Use

1850, in the meaning defined above

Rhymes for branding

• banding
• handing
• landing
• sanding
• standing
• stranding
• commanding
• demanding
• disbanding
• expanding
• freestanding
• misbranding