: the promoting of a product or service by identifying it with a particular brand
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Ngannou is already the lineal heavyweight champion based on legacy criteria, and MVP could lean into that branding to position him as the centerpiece of their entire heavyweight division.—Brian Mazique, Forbes.com, 17 May 2026 The nearly all-black leather look is broken up with small red accents on the upper eyelets, TPU Jumpman badge and on the heel and outsole branding.—Riley Jones, Footwear News, 16 May 2026 And remember, a legitimate certification matters more than branding, says Hodnicki.—Louise Parks, Martha Stewart, 16 May 2026 Billy Bias, Whataburger’s Director of Design, shared that the company’s intention with the legacy prototype was to reconnect modern-day Whataburgers and customers with the chain’s iconic branding.—Abigail Wilt, Southern Living, 15 May 2026 See All Example Sentences for branding