: the promoting of a product or service by identifying it with a particular brand
Examples of branding in a Sentence
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Men’s fragrance was a relatively unshowy hygienic product until the 1970s, when Paco Rabanne’s Pour Homme helped reframe cologne as a fashion statement, said Paul Austin, the founder of a fragrance and branding agency, Austin Advisory Group.
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Callie Holtermann, New York Times, 19 May 2024
In tandem with the rollout of its new Pepsi logo in the late aughts, the parent company also refreshed its Tropicana branding.
—Sasha Rogelberg, Fortune, 19 May 2024
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Callie Holtermann, New York Times, 19 May 2024
In tandem with the rollout of its new Pepsi logo in the late aughts, the parent company also refreshed its Tropicana branding.
—Sasha Rogelberg, Fortune, 19 May 2024
See all Example Sentences for branding
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'branding.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
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“Branding.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/branding. Accessed 24 May. 2024.
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