brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

Tariffs on biosimilars coming from overseas — where Fresenius makes such drugs — would further incentivize U.S. use of more expensive brand-name biologics, the March 11 letter said. —Jackie Fortiér, NPR, 13 May 2025

Tariffs could actually exacerbate drug shortages, particularly generic drugs that compete with brand-name drugs. —Omer Awan, Forbes.com, 13 May 2025

Noun

The company, previously called CenturyLink, is officially named Lumen now but still uses the CenturyLink brand name for home Internet service. —ArsTechnica, 22 May 2025

The wraps were sold under the brand names Big Y Quick Easy Meals and Market 32 by Price Chopper. (iStock) Both items come in a 10-ounce clear plastic clamshell package with a sell-by date of May 7 and the lot code of 25122. —Peter Burke, FOXNews.com, 16 May 2025

Word History

First Known Use

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name