brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

Executives for several large brand-name snack companies, including the makers of Doritos and DingDongs, have said their sales have been affected by shoppers buying fewer snack products. —Betty Lin-Fisher, USA Today, 1 May 2025

The promise is tantalizing, with biosimilars costing 15% to 35% less than their brand-name reference biologics. —Yasser Almuaala, Forbes.com, 28 Apr. 2025

Noun

Instead of just using a brand name, former Riva head designer Giuseppina Arena infused the famous brand's DNA into the exclusive waterfront apartments. —Julia Zaltzman, Robb Report, 28 Apr. 2025

Perhaps most of all, Aera is working in an extremely crowded market that sits up against platform and toolset brand names that are more deeply adopted, more widely implemented and more comprehensively served in terms of partner ecosystem integration services. —Adrian Bridgwater, Forbes.com, 28 Apr. 2025

Word History

First Known Use

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name