brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

PepsiCo, home to 60 brand-name products including Lay’s, Doritos, Tostitos, Brisk, Aquafina, Cheetos, Mountain Dew and Ruffles, did not identify which specific snacks or formats will be discontinued. —Moná Thomas, PEOPLE, 11 Dec. 2025

In all four incidents over the past week, the robbers have responded to listings on an unspecified online marketplace for brand-name gym shoes for sale. —Adam Harrington, CBS News, 11 Dec. 2025

Noun

Carter was set on the name until he was advised not to limit his market by gendering the brand name. —Marcus Smith, Sacbee.com, 7 Dec. 2025

SpaceX is far ahead, and operates the world’s largest network of satellites in low earth orbit through Starlink, which powers satellite internet services under the same brand name. —Lora Kolodny, CNBC, 6 Dec. 2025

Word History

First Known Use

Adjective

1887, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name