brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

Soon, minibars became a global standard, complete with sodas, candy and consistent brand-name selections. —Darren Geeter, CNBC, 27 June 2025

Billions in ticket-sale grosses from the biggest franchises the business has seen followed his move, establishing him as really the only brand-name producer whose name is featured in ad spots. —Mike Fleming Jr, Deadline, 25 June 2025

Noun

For flakiness, there are still those who swear that shortening makes for the flakiest pie crust, which, more widely known by the brand name Crisco, is a solid fat made from primarily soybean and palm oils. —Carolynn Carreño, Los Angeles Times, 29 June 2025

Elsa Fairy Dresses Kids couture house Elsa Fairy Dresses ignited the stage with sparkly, voluminous gowns true to its whimsical brand name, worn by both child and adult models. —Stephan Rabimov, Forbes.com, 27 June 2025

Word History

First Known Use

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name