brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

Those with knowledge of the Walmart meal strategy and makeup tell CNBC the bundle this year contains 30% less product and that some brand-name products were substituted with items from its private label to keep costs lower. —Lori Ann Larocco, CNBC, 21 Nov. 2025

Today, decongestant ingredients appear in a wide range of brand-name products, including Sudafed, Advil, Mucinex, Allegra, Zyrtec, Tylenol, Afrin, Flonase, Vicks and DayQuil. —Daryl Austin, USA Today, 19 Nov. 2025

Noun

Flu treatments, such as Oseltamivir (brand name Tamiflu) and Baloxavir, are still effective against the circulating strains, Chu says. —Lauren J. Young, Scientific American, 24 Nov. 2025

That’s saying a lot, by the way, because Heaven Hill puts out some really excellent whiskeys under its various brand names—Evan Williams, Elijah Craig, Larceny, Pikesville Rye, and Parker’s Heritage Collection, to name just a few. —Jonah Flicker, Robb Report, 23 Nov. 2025

Word History

First Known Use

Adjective

1887, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name