\ ˈbran(d)-ˈnām How to pronounce brand-name (audio) \

Definition of brand-name

 (Entry 1 of 2)

1 : of or relating to a brand name brand-name products
2 : having a well-known and usually highly regarded or marketable name brand-name authors the … party lacks brand-name guests or good food— Ryan Lizza

brand name


Definition of brand name (Entry 2 of 2)

1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark
2 : one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence


The drug is sold under several brand names.

Recent Examples on the Web: Noun

Disney - which will pull back all of its movies from Netflix by the end of the year for its own streaming service - is considered better positioned as its brand name is so recognizable to consumers. Stephen Battaglio,, "The $400 million-plus reason your favorite TV shows are exiting Netflix, Hulu," 15 Aug. 2019 Another prescription option your dermatologist might prescribe for acne is dapsone gel, like the brand name version Aczone. Jessica Cruel, SELF, "12 Acne Treatments That Really Work, According to Dermatologists," 8 Aug. 2019 Only 1 in 200 offer bupenorphine with naloxone, which is known commonly by its brand name, Suboxone. Terry Demio,, "'I will die' without it: Hamilton County Jail offers addicted inmates meds behind bars," 19 June 2019 Dan Stilla is proud of his brand name items, such as Leatherman tools, Gerber knives, Lifestraw water filters and Coleman camping equipment. Mary Jane Brewer,, "Three shops to host ribbon cuttings Friday at Medina’s new Raymond Building," 17 June 2019 The award, as its name suggests, was determined by the trade organization’s board, which includes brand names such as Michael Kors, Vera Wang, Prabal Gurung and Tracy Reese. Robin Givhan, Washington Post, "The fashion industry gave Barbie an award. Does she really deserve one?," 4 June 2019 Smaller companies rate significantly higher Wireless companies that buy airtime from the network operators and resell it under their own brand name are doing a much better job of keeping their customers satisfied. NBC News, "America's favorite (and least favorite) wireless companies and smartphones," 4 June 2019 His father crafted high-end shoes that retailers sold under their own brand names, including U.S. department stores Saks Fifth Avenue and Bergdorf Goodman. Eric Sylvers, WSJ, "Tod’s Loafers Have Won Over Royals and Hollywood—But Not Many Millennials," 16 Feb. 2019 Learn4Life is the brand name for a statewide network of charter schools that served about 40,000 students last school year. San Diego Union-Tribune, "Judge orders two more Learn4Life charter school centers to close in San Diego," 8 Aug. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand-name.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of brand-name


1935, in the meaning defined at sense 1


1922, in the meaning defined at sense 1

Keep scrolling for more

Learn More about brand-name

Dictionary Entries near brand-name





brand name



Statistics for brand-name

Look-up Popularity

Time Traveler for brand-name

The first known use of brand-name was in 1922

See more words from the same year

Keep scrolling for more

More Definitions for brand-name



English Language Learners Definition of brand-name

 (Entry 1 of 2)

: having a well-known brand name

brand name


English Language Learners Definition of brand name (Entry 2 of 2)

: a name that is given to a product by the company that produces or sells it

brand name


Legal Definition of brand name

More from Merriam-Webster on brand-name

Spanish Central: Translation of brand-name

Comments on brand-name

What made you want to look up brand-name? Please tell us where you read or heard it (including the quote, if possible).


to spread over or through

Get Word of the Day daily email!

Test Your Vocabulary

The Exceptions Quiz III

  • one green toy robot amidst many red toy robots
  • Which of these words does not mean "nonsense"?
Spell It

Can you spell these 10 commonly misspelled words?


Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!