brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

TrumpRx has launched with 43 brand-name fertility, insulin, weight loss and other medications from five pharmaceutical companies. —Zac Anderson, USA Today, 24 Feb. 2026

In fact, biosimilars generated more than $20 billion in savings in a single year and are often sold for about half the price of brand-name drugs. —Amy Sue Harper, The Orlando Sentinel, 22 Feb. 2026

Noun

Korean skin care has moved firmly into the mainstream; what once felt niche is now widely understood, from ingredient callouts to brand names that have become part of the everyday beauty lexicon. —Iman Balagam, Vogue, 3 Mar. 2026

Nipsey had already started multiple other initiatives under the Marathon brand name and had spoken with his brother about a burger joint. —Joseph Wilkinson, New York Daily News, 2 Mar. 2026

Word History

First Known Use

Adjective

1887, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name