\ ˈbran(d)-ˈnām How to pronounce brand-name (audio) \

Definition of brand-name

 (Entry 1 of 2)

1 : of or relating to a brand name brand-name products
2 : having a well-known and usually highly regarded or marketable name brand-name authors the … party lacks brand-name guests or good food— Ryan Lizza

brand name


Definition of brand name (Entry 2 of 2)

1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark
2 : one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun The drug is sold under several brand names.
Recent Examples on the Web: Noun Spokeswoman Kim Blomley didn’t explain what the brand name was intended to evoke or whether the firm intended to use the same name in the United States if the vaccine is approved. Washington Post, "World Digest: April 2, 2021," 2 Apr. 2021 So while brand name and popularity are a big component in long-term value, seasonal surges and outside factors also play a huge role. Whitson Gordon, Wired, "The Best Used Tech to Buy (and Sell)," 4 Mar. 2021 Another was made to look like the label on a bottle of Fireball, with Firecall replacing the brand name. Jeff Winkler, The Atlantic, "The Art of Cooking While Everything Burns," 30 Dec. 2020 Creighton was one of three teams to join the seven schools that bolted from the old Big East and purchased the brand name. Dom Amore,, "UConn men vs. No. 9 Creighton: What you need to know as Huskies make long-awaited Big East debut," 20 Dec. 2020 The same company that bought Pier 1 also bought Modell's brand name in August for an online store. Jordan Valinsky, CNN, "The 30 retailers and restaurant chains that filed for bankruptcy in 2020," 12 Dec. 2020 Because of the high-impact of the dial, the company did away with the long-form signature of its brand name, keeping only the AP logo. Paige Reddinger, Robb Report, "From New Royal Oaks to More Code 11.59 Models: Here Are All the Watches from Audemars Piguet in 2021 So Far," 19 Mar. 2021 When a number of consumers begin using negative words along with your brand name, the software picks it up. Matt Klein, Forbes, "Dave Portnoy’s Buzzy Social Media ETF: What You Really Need To Know," 4 Mar. 2021 Despite its mainstream brand name, the 2021 Kia Stinger offers the performance, features, and desirability to go up against the German sports-sedan status quo. Eric Stafford, Car and Driver, "Best New Hatchbacks of 2021," 19 Feb. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand-name.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of brand-name


1935, in the meaning defined at sense 1


1922, in the meaning defined at sense 1

Keep scrolling for more

Learn More about brand-name

Time Traveler for brand-name

Time Traveler

The first known use of brand-name was in 1922

See more words from the same year

Statistics for brand-name

Cite this Entry

“Brand-name.” Dictionary, Merriam-Webster, Accessed 16 Apr. 2021.

Style: MLA
MLACheck Mark Icon ChicagoCheck Mark Icon APACheck Mark Icon Merriam-WebsterCheck Mark Icon

Keep scrolling for more

More Definitions for brand-name



English Language Learners Definition of brand-name

 (Entry 1 of 2)

: having a well-known brand name

brand name


English Language Learners Definition of brand name (Entry 2 of 2)

: a name that is given to a product by the company that produces or sells it

brand name


Legal Definition of brand name

Comments on brand-name

What made you want to look up brand-name? Please tell us where you read or heard it (including the quote, if possible).


Test Your Vocabulary

The Exceptions Quiz III

  • one green toy robot amidst many red toy robots
  • Which of these words does not mean "nonsense"?
Name That Thing

Test your visual vocabulary with our 10-question challenge!

Universal Daily Crossword

A daily challenge for crossword fanatics.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!