brand-name

adjective
\ˈbran(d)-ˈnām \

Definition of brand-name 

(Entry 1 of 2)

1 : of or relating to a brand name brand-name products

2 : having a well-known and usually highly regarded or marketable name brand-name authors the … party lacks brand-name guests or good food— Ryan Lizza

brand name

noun

Definition of brand name (Entry 2 of 2)

1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2 : one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web: Noun

Leonardo La Porta, who has owned Gelateria Miretti in the heart of Turin for 30 years, has created a flavor called CR7 — Ronaldo's famous brand name. Daniella Matar, chicagotribune.com, "Ronaldo mania inspires 'CR7' ice cream, pizza," 13 July 2018 In recent years, France has moved to feature gruesome photos of diseased lungs on cigarette packs, while also forcing companies to remove brand names from the covers and other deterrent measures such as government reimbursement of cessation aids. Elena Berton, USA TODAY, "The French still love their cigarettes. But the once chic image is going up in smoke," 2 July 2018 Johnson & Johnson is a Fortune 500 health care giant, with more than $76 billion in annual sales and a range of products including pharmaceuticals, medical devices and consumer products that include brand names Aveeno, Tylenol and Neutrogena. Sarah Jane Tribble, Washington Post, "Top Policy Expert’s Ties To Giant Drugmaker Often Go Unstated," 29 June 2018 Roche, meanwhile holds worldwide rights elsewhere and hasn’t announced a US brand name or potential list price for the drug to be sold by Genentech. Beth Mole, Ars Technica, "This novel, one-and-done flu drug could be available soon in the US," 27 June 2018 Others may prefer the Blue Cross brand name to Neighborhood, which until recently focused primarily on poor and low-income patients in the state Medicaid program. Priyanka Dayal Mccluskey, BostonGlobe.com, "Partners HealthCare shifting 100,000 employees, families to company-owned insurer," 27 June 2018 The company also insisted that in communicating with the public, agencies use the Evzio injector’s brand name, and not mention its biggest competitor. Max Blau, STAT, "Donations of $4,500 overdose antidote were PR gold for drug maker — but some kits were close to expiring," 18 June 2018 The key to this effort was to create a more human approach to health insurance, which meant, in part, finding a brand name that would reflect it. Janine Wolf, latimes.com, "Oscar, Marcus, Casper, Cora: Companies are using human names to seem more friendly," 11 June 2018 The eureka moment worked, with the tiny symbol helping to imprint the brand name on consumer tastes. Kate Gibson, CBS News, "Kate Spade began with a simple wish: An unfussy handbag," 5 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand-name.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand-name

Adjective

1935, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

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Dictionary Entries near brand-name

brandless

brandling

brand name

brand-name

brand-new

Brando

Brandon

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The first known use of brand-name was in 1922

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More Definitions for brand-name

brand-name

adjective

English Language Learners Definition of brand-name

 (Entry 1 of 2)

: having a well-known brand name

brand name

noun

English Language Learners Definition of brand name (Entry 2 of 2)

: a name that is given to a product by the company that produces or sells it

brand name

noun

Legal Definition of brand name 

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Spanish Central: Translation of brand-name

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