\ ˈbran(d)-ˈnām How to pronounce brand-name (audio) \

Definition of brand-name

 (Entry 1 of 2)

1 : of or relating to a brand name brand-name products
2 : having a well-known and usually highly regarded or marketable name brand-name authors the … party lacks brand-name guests or good food— Ryan Lizza

brand name


Definition of brand name (Entry 2 of 2)

1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark
2 : one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun The drug is sold under several brand names.
Recent Examples on the Web: Noun The recalled salad products were sold under different brand names and ‘‘use by’’ dates from Oct. 29, 2019 to November 1, 2019., "Don’t eat romaine lettuce from California’s Salinas Valley, CDC says - The Boston Globe," 23 Nov. 2019 Still, the dispute never reached the overwhelming majority of the 2,800 food stores run by Kroger under brand names including King Scoopers, Harris Teeter, Fred Meyer and Ralphs. Kate Gibson, CBS News, "Kroger accepts Visa credit cards again, ending fight over fees," 30 Oct. 2019 Those areas have enjoyed double-digit price gains since 2013, beating the brand name ski counties and ranking in the top 25 nationally. Aldo Svaldi, The Denver Post, "Colorado vacation homes still on a Rocky Mountain high," 11 Oct. 2019 The cooked chicken products were distributed under the brand names Butterball, GFS, Tip Top, Clean Eatz Cafe, Delizous Farms, Sysco, West Creek, R.W. Zant Co., and H. Walker Foods, the release said. Ron Hurtibise,, "Ready-to-eat chicken recalled from Aldi after samples test positive for listeria," 10 Oct. 2019 The devices were sold under the Whirlpool, KitchenAid and JennAir brand names. Chris Morris, Fortune, "Whirlpool Recalls Glass Stovetops That Can Turn Themselves On," 29 Aug. 2019 NRG Energy, the power company based in Houston and Princeton, N.J. that sells electricity under several brand names including Reliant Energy and Green Mountain Energy, controls more than 30 percent of the Texas retail market. L.m. Sixel, Houston Chronicle, "Vistra buys Ambit in deal to further consolidate Texas electricity market," 20 Aug. 2019 Some of the products were sold under the brand names of 7-Eleven, Great Value, Food Depot, Market Pantry, Natural Grain, Nature's Own, Publix and Wonder. Alisha Ebrahimji, CNN, "Check your pantry: Several brands of buns and rolls are recalled because of a choking hazard," 10 July 2019 Fresh vegetable products distributed across the nation under several brand names have been voluntarily recalled by the manufacturer., "Fresh vegetables — some sold under Green Giant, Trader Joe’s brands — recalled over listeria risk," 2 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand-name.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of brand-name


1935, in the meaning defined at sense 1


1922, in the meaning defined at sense 1

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The first known use of brand-name was in 1922

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Cite this Entry

“Brand-name.” The Dictionary, Merriam-Webster Inc., Accessed 9 December 2019.

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How to pronounce brand name (audio)

English Language Learners Definition of brand-name

 (Entry 1 of 2)

: having a well-known brand name

brand name


English Language Learners Definition of brand name (Entry 2 of 2)

: a name that is given to a product by the company that produces or sells it

brand name


Legal Definition of brand name

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