aspirational

adjective

as·​pi·​ra·​tion·​al ˌa-spə-ˈrā-sh(ə-)nəl 

: of, relating to, or characterized by aspiration

aspirational goals

: such as

a

: having or showing a desire to achieve a high level of success or social status

… private schools are patronised … by parents struggling to produce intelligent, clear-thinking, disciplined, polite, aspirational children …

—Katie Grant

b

: associated with or suggestive of a high level of success and social status and therefore appealing to people who aspire to such status

aspirational brands/products

aspirationally adverb

Examples of aspirational in a Sentence

Recent Examples on the Web

These models can command premium pricing, reduce churn, and reposition telecom brands from functional to aspirational. —Astha Bhardwaj, Fortune, 25 Oct. 2025

Lark offers practical steps to gently loosen the grip of aspirational clutter without guilt or shame. —Kathy Barnes, Better Homes & Gardens, 24 Oct. 2025

My dad is 93 and committed to keeping his mind open, which is absolutely aspirational for me. —Emma Specter, Vogue, 24 Oct. 2025

Wellness brands — especially in the premium and luxury space — must redefine their value propositions for HNWIs and aspirational consumers. —Samantha Conti, Footwear News, 22 Oct. 2025

Word History

Etymology

aspiration + -al entry 1

First Known Use

1866, in the meaning defined above

Rhymes for aspirational

• avocational
• calculational
• combinational
• computational
• conformational
• confrontational
• congregational
• conversational
• correlational
• deformational
• derivational
• educational