aspirational
adjective
                                                                                                                            
                                                            as·pi·ra·tion·al
                    
                                                                                                              
                                                                                                                                  ˌa-spə-ˈrā-sh(ə-)nəl  
                                                      
                                                          
            
                                
              
          
                                                      : of, relating to, or characterized by aspiration                                      
              
                             
aspirational goals
                         
              
                                                      : such as                                      
                
                    
        a
    
          
                                          
              
          
                                                      : having or showing a desire to achieve a high level of success or social status                                      
              
                             
… private schools are patronised … by parents struggling to produce intelligent, clear-thinking, disciplined, polite, aspirational children …— Katie Grant
Katie Grant
                         
                
                    
        b
    
          
                                          
              
          
                                                      : associated with or suggestive of a high level of success and social status and therefore appealing to people who aspire to such status                                      
              
                             
aspirational brands/products
                         
                
                    
                                                      aspirationally
                                      adverb
                                                                            
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  Merriam-Webster unabridged




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