Definition of aspirational
: of, relating to, or characterized by aspiration aspirational goals: such asa : having or showing a desire to achieve a high level of success or social status … private schools are patronised … by parents struggling to produce intelligent, clear-thinking, disciplined, polite, aspirational children … — Katie Grantb : associated with or suggestive of a high level of success and social status and therefore appealing to people who aspire to such status aspirational brands/products
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