downturn

noun

down·​turn ˈdau̇n-ˌtərn 

: a downward turn especially toward a decline in business and economic activity

Examples of downturn in a Sentence

Recent Examples on the Web

The superhero genre has been in decline across the board, with that downturn hitting Marvel and Disney in recent years as the theatrical business also struggled to return to pre-Covid levels. — Dade Hayes, Deadline, 5 Aug. 2026

The priority is brand resilience—a company's ability to withstand market shifts, economic downturns and competitive crises while maintaining customer trust and core identity. — Shannon Reedy, Forbes.com, 4 Aug. 2026

In February, the union reported that industry profits were beginning to grow again after a sharp downturn in 2022, and that global streaming revenues were projected to increase from $78 billion in 2024 to $88 billion in 2025. — Gene Maddaus, Variety, 4 Aug. 2026

Adding to the stock's downturn is uncertainty around the passing of the Clarity Act — which aims to define regulations within the crypto industry. — Fred Imbert, CNBC, 3 Aug. 2026

Word History

First Known Use

1658, in the meaning defined above

Rhymes for downturn

• adjourn
• concern
• decern
• discern
• extern
• heartburn
• interne
• nocturne
• return
• sunburn
• unworn
• upturn