brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

The brand-name drugs typically cost more than $1,000 a month for patients. — ABC News, 2 Nov. 2026

For perspective, 41% goes to coverage of other brand-name specialty drugs taken by 6,500 employees. — Ben Smith, semafor.com, 29 Oct. 2026

Noun

But in most countries, Mounjaro is the brand name for both diabetes and obesity. — Kevin Stankiewicz, CNBC, 29 Oct. 2026

DoorDash said the Instacart brand name and app will remain, and Instacart shoppers would be able to continue fulfilling orders as before. — ABC News, 29 Oct. 2026

Word History

First Known Use

Adjective

1887, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name