Astroturf

1 of 2

trademark

As·​tro·​turf ˈa-strə-ˌtərf How to pronounce Astroturf (audio)
-ˌstrō-
used for artificial turf

astroturf

2 of 2

adjective

as·​tro·​turf ˈa-strə-ˌtərf How to pronounce astroturf (audio)
-ˌstrō-
variants or less commonly Astroturf
: falsely made to appear grassroots
an astroturf campaign/group
When successful, Astroturf efforts resemble actual community mobilization efforts. They create the impression that local people are engaged in the effort and doing the things that traditional community organizations do.John McNutt and Katherine Boland
If some big-time marketer fakes a grassroots meme, then you have an astroturf meme.Paul McFedries

Word History

Etymology

Adjective

from attributive use of Astroturf, a trademark

First Known Use

Adjective

1994, in the meaning defined above

Time Traveler
The first known use of Astroturf was in 1994

Dictionary Entries Near Astroturf

Cite this Entry

“Astroturf.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/Astroturf. Accessed 18 Apr. 2024.

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