Quantcast
Merriam-Webster Logo
  • Dictionary
  • Thesaurus
  • Scrabble
  • Spanish Central
  • Learner's Dictionary

Thesaurus

watchword

noun

Synonyms and Antonyms of watchword

  1. 1 a word or phrase that must be spoken by a person in order to pass a guard <the watchword is changed every day> Synonyms countersign, password, wordRelated Words shibboleth, sign; signal; hint, indication; parole

  2. 2 an attention-getting word or phrase used to publicize something (as a campaign or product) <their latest watchword turns up in every ad from that company> Synonyms banner, catchphrase, cry, shibboleth, tagline, sloganRelated Words expression, idiom; catchword, cliché (also cliche); maxim, motto; battle cry, war cry





Seen and Heard

What made you want to look up watchword? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

to depart quickly

Get Word of the Day daily email!