watchword


watchword

noun

Definition of WATCHWORD

1
a word or phrase that must be spoken by a person in order to pass a guard <the watchword is changed every day>
2
an attention-getting word or phrase used to publicize something (as a campaign or product) <their latest watchword turns up in every ad from that company>
Related Words expression, idiom; catchword, cliché (also cliche); maxim, motto; battle cry, war cry

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