1
as in word
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
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2
as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
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“Watchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchword. Accessed 24 Apr. 2024.
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