Synonyms and Antonyms of watchword
1 a word or phrase that must be spoken by a person in order to pass a guard <the watchword is changed every day> Synonyms countersign, password, wordRelated Words shibboleth, sign; signal; hint, indication; parole
2 an attention-getting word or phrase used to publicize something (as a campaign or product) <their latest watchword turns up in every ad from that company> Synonyms banner, catchphrase, cry, shibboleth, tagline, sloganRelated Words expression, idiom; catchword, cliché (also cliche); maxim, motto; battle cry, war cry
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