noun \ˈslō-gən\

: a word or phrase that is easy to remember and is used by a group or business to attract attention

Full Definition of SLOGAN

a :  a war cry especially of a Scottish clan
b :  a word or phrase used to express a characteristic position or stand or a goal to be achieved
:  a brief attention-getting phrase used in advertising or promotion

Examples of SLOGAN

  1. <within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda>

Origin of SLOGAN

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry
First Known Use: 1513

Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite

Rhymes with SLOGAN


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