slogan

slogan

noun

Definition of SLOGAN

an attention-getting word or phrase used to publicize something (as a campaign or product) <within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda>

Synonyms banner, catchphrase, cry, shibboleth, tagline, watchword

Related Words expression, idiom; catchword, cliché (also cliche); maxim, motto; battle cry, war cry