as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product) the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians

Synonyms & Similar Words

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of tagline When the EdT was introduced, Ralph Lauren Fragrances also debuted a meaningful tagline: Design Your Dreams. Jackie Fields, People.com, 28 May 2025 Just as logos and taglines establish a brand’s visual and verbal identity, sensory cues can become a signature part of the customer journey. Tamara Bebb, Forbes.com, 24 June 2025 The ad’s tagline — Superior is worth playing for — is shared by these post-match honours. Carl Anka, New York Times, 17 June 2025 There is one thing that can save a confounding name: a good tagline. Tony Maglio, HollywoodReporter, 14 June 2025 See All Example Sentences for tagline
Recent Examples of Synonyms for tagline
Noun
  • Amid growing calls for transparency and climate responsibility, a few under-the-radar brands are stepping up with substance, not slogans and these were made in a random summer discovery.
    Dianne Plummer, Forbes.com, 8 July 2025
  • Critics have accused the regime of prioritizing ideological loyalty over competence, allowing individuals who simply mouthed hard-line slogans to rise through the ranks while concealing their true allegiances.
    MOHAMMAD AYATOLLAHI TABAAR, Foreign Affairs, 8 July 2025
Noun
  • From protests in Barcelona to banners in Ibiza, Spanish locals are voicing their frustrations.
    Alex Ledsom, Forbes.com, 5 July 2025
  • But the valor of the real soldiers who carried the banner of American ideals into the firefight is nonetheless reflected in this story.
    EW Staff Published, EW.com, 4 July 2025

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Cite this Entry

“Tagline.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/tagline. Accessed 12 Jul. 2025.

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