as in slogan
an attention-getting word or phrase used to publicize something (as a campaign or product)
the tagline from the drug company's ad campaign backfired and quickly became fodder for late-night comedians
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Example Sentences
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Recent Examples of tagline
In July 2024, Thompson's daughter Gaia shared a cheeky post on her Instagram Stories poking fun at 2023's Barbie movie's tagline — and Thompson's ex, Kenneth Branagh.
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Hannah Sacks, PEOPLE, 8 Sep. 2025
Sweeney campaign sparks controversy The Sweeney campaign faced backlash after consumers accused the company of promoting eugenics due to the tagline and the actress’s blonde hair, blue eyes and white complexion.
—Michelle Del Rey, USA Today, 4 Sep. 2025
The app is not listed, but the tagline — included in documents — appears to refer to the Session app.
—Michelle L. Quinn, Chicago Tribune, 23 Aug. 2025
Hyperbolic and hypersexual, lesbian pulp novels could famously be identified by their suggestive titles and salacious, punishing taglines.
—Trish Bendix
august 21, Literary Hub, 21 Aug. 2025
See All Example Sentences for tagline
Hannah Sacks, PEOPLE, 8 Sep. 2025
Sweeney campaign sparks controversy The Sweeney campaign faced backlash after consumers accused the company of promoting eugenics due to the tagline and the actress’s blonde hair, blue eyes and white complexion.
—Michelle Del Rey, USA Today, 4 Sep. 2025
The app is not listed, but the tagline — included in documents — appears to refer to the Session app.
—Michelle L. Quinn, Chicago Tribune, 23 Aug. 2025
Hyperbolic and hypersexual, lesbian pulp novels could famously be identified by their suggestive titles and salacious, punishing taglines.
—Trish Bendix
august 21, Literary Hub, 21 Aug. 2025
See All Example Sentences for tagline
Recent Examples of Synonyms for tagline
Noun
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The show is held to call attention to exactly what L'Oréal Paris stands for (and embodies in its slogan) — being worth it.—
Hedy Phillips,
PEOPLE,
23 Oct. 2025
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The offering ranged from fun slogan T-shirts and loose linen separates to lavish evening gowns and jewelry.—
Miles Socha,
Footwear News,
23 Oct. 2025
Noun
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On an evening which began with the celebration of the Oklahoma City Thunder’s title victory – with players receiving their championship rings and a banner being raised to the rafters of Paycom Center – fans were treated to two exciting games.—
Ben Morse,
CNN Money,
22 Oct. 2025
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An Overland Park church’s message of inclusivity and love towards members of the LGBTQ+ community in the form of an outdoor banner has been repeatedly torn down, ripped apart and stolen from its property for years, a church leader says.—
PJ Green,
Kansas City Star,
22 Oct. 2025
Cite this Entry
“Tagline.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/tagline. Accessed 27 Oct. 2025.
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