tagline

tagline

noun

Definition of TAGLINE

an attention-getting word or phrase used to publicize something (as a campaign or product) <the tagline from the drug campany's ad campaign backfired and quickly became fodder for late-night comedians>

Synonyms banner, catchphrase, cry, shibboleth, tagline, watchword

Related Words expression, idiom; catchword, cliché (also cliche); maxim, motto; battle cry, war cry