watchword


watch·word

noun \-ˌwərd\

: a word or phrase that expresses a rule that a particular person or group follows

Full Definition of WATCHWORD

1
:  a word or phrase used as a sign of recognition among members of the same society, class, or group
2
a :  a word or motto that embodies a principle or guide to action of an individual or group :  slogan <“safety” is our watchword>
b :  a guiding principle <change is the watchword for both parties>

Examples of WATCHWORD

  1. The new watchword in his campaign is It's time for change.
  2. <the watchword is changed every day>

First Known Use of WATCHWORD

15th century

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