Definition of GIMMICK

a clever often underhanded means to achieve an end <that free magazine subscription they offer is just a sales gimmick to get you to buy their product>
an interesting and often novel device with a practical use <a laptop equipped with a carrying handle and other neat gimmicks>
a danger or difficulty that is hidden or not easily recognized <the deal sounds too good to be true, so make sure there aren't any gimmicks>
Related Words snare, trap, trip wire, web; hazard, peril, risk; bomb, bombshell, kicker, surprise (also surprize); bait, decoy, lure

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