gimmick


gimmick

noun

Definition of GIMMICK

1
a clever often underhanded means to achieve an end <that free magazine subscription they offer is just a sales gimmick to get you to buy their product>
2
an interesting and often novel device with a practical use <a laptop equipped with a carrying handle and other neat gimmicks>
3
a danger or difficulty that is hidden or not easily recognized <the deal sounds too good to be true, so make sure there aren't any gimmicks>
Related Words snare, trap, trip wire, web; hazard, peril, risk; bomb, bombshell, kicker, surprise (also surprize); bait, decoy, lure

Seen & Heard

What made you want to look up gimmick? Please tell us where you read or heard it (including the quote, if possible).