Main Entry:

¹gim·mick

Pronunciation:

\ˈgi-mik\

Function:

noun

Etymology:

origin unknown

Date:

1922

1 a: a mechanical device for secretly and dishonestly controlling gambling apparatus b: an ingenious or novel mechanical device : gadget2 a: an important feature that is not immediately apparent : catch b: an ingenious and usually new scheme or angle c: a trick or device used to attract business or attention <a marketing gimmick>

— gim·micky \-mi-kē\ adjective