gimmick


1gim·mick

noun \ˈgi-mik\

: a method or trick that is used to get people's attention or to sell something

Full Definition of GIMMICK

1
a :  a mechanical device for secretly and dishonestly controlling gambling apparatus
b :  an ingenious or novel mechanical device :  gadget
2
a :  an important feature that is not immediately apparent :  catch
b :  an ingenious and usually new scheme or angle
c :  a trick or device used to attract business or attention <a marketing gimmick>
gim·micky \-mi-kē\ adjective

Examples of GIMMICK

  1. The proposal to cut taxes was just an election gimmick to win votes.
  2. <that free magazine subscription they offer is just a sales gimmick to get you to buy their product>

Origin of GIMMICK

origin unknown
First Known Use: 1922

Other Game Terms

bezique, carom, convention, crap, euchre, gambit, monte, parlay, tierce

Rhymes with GIMMICK

2gimmick

verb

Definition of GIMMICK

transitive verb
1
:  to alter or influence by means of a gimmick
2
:  to provide with a gimmick —often used with up

First Known Use of GIMMICK

1922

Rhymes with GIMMICK

Browse

Next Word in the Dictionary: gimmickery
Previous Word in the Dictionary: gimmer (noun)
All Words Near: gimmick

Seen & Heard

What made you want to look up gimmick? Please tell us where you read or heard it (including the quote, if possible).