noun \ˈgi-mik\

: a method or trick that is used to get people's attention or to sell something

Full Definition of GIMMICK

a :  a mechanical device for secretly and dishonestly controlling gambling apparatus
b :  an ingenious or novel mechanical device :  gadget
a :  an important feature that is not immediately apparent :  catch
b :  an ingenious and usually new scheme or angle
c :  a trick or device used to attract business or attention <a marketing gimmick>
gim·micky \-mi-kē\ adjective

Examples of GIMMICK

  1. The proposal to cut taxes was just an election gimmick to win votes.
  2. <that free magazine subscription they offer is just a sales gimmick to get you to buy their product>

Origin of GIMMICK

origin unknown
First Known Use: 1922

Other Game Terms

bezique, carom, convention, crap, euchre, gambit, monte, parlay, tierce

Rhymes with GIMMICK



Definition of GIMMICK

transitive verb
:  to alter or influence by means of a gimmick
:  to provide with a gimmick —often used with up

First Known Use of GIMMICK


Rhymes with GIMMICK


Next Word in the Dictionary: gimmickery
Previous Word in the Dictionary: gimmer (noun)
All Words Near: gimmick

Seen & Heard

What made you want to look up gimmick? Please tell us where you read or heard it (including the quote, if possible).

Get Our Free Apps
Voice Search, Favorites,
Word of the Day, and More
Join Us on FB & Twitter
Get the Word of the Day and More