Dictionary

gimmickry

noun gim·mick·ry \ˈgi-mi-krē\

: the use of gimmicks

plural gim·mick·ries

Full Definition of GIMMICKRY

:  an array or profusion of gimmicks; also :  use of gimmicks

Examples of GIMMICKRY

  1. a lot of marketing gimmickry and hype

First Known Use of GIMMICKRY

1948

Rhymes with GIMMICKRY

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