Main Entry: ¹gim·mick

Pronunciation: \ˈgi-mik\

Function: noun

Etymology: origin unknown

Date: 1922

1 a : a mechanical device for secretly and dishonestly controlling gambling apparatus b : an ingenious or novel mechanical device : gadget
2 a : an important feature that is not immediately apparent : catch b : an ingenious and usually new scheme or angle c : a trick or device used to attract business or attention <a marketing gimmick>

— gim·micky \-mi-kē\ adjective