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lure
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1
something that persuades one to perform an action for pleasure or gain<the promise of easy money is always the lure for some people to take up a life of crime>Synonymsallurement, bait, enticement, temptation, turn-onRelated Wordsappeal, call; attraction, goad, incentive, inducement, persuasion, seduction, spur; decoy, snare, trapNear Antonymscaution, warning
2
something used to attract animals to a hook or into a trap<the fish simply didnʼt seem to like the lure I was using, and I didnʼt catch a thing>— see bait 1
3
the act or pressure of giving in to a desire especially when ill-advised<the lure of the carnival was distracting me from my studies>— see temptation 1
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