Entry Word: lure

Function: noun

Meaning: 1 something that persuades one to perform an action for pleasure or gain <the promise of easy money is always the lure for some people to take up a life of crime>

Synonyms allurement, bait, enticement, temptation, turn-on

Related Words appeal, call; attraction, goad, incentive, inducement, persuasion, seduction, spur; decoy, snare, trap

Near Antonyms caution, warning

2 something used to attract animals to a hook or into a trap <the fish simply didnʼt seem to like the lure I was using, and I didnʼt catch a thing> — see bait 1
3 the act or pressure of giving in to a desire especially when ill-advised <the lure of the carnival was distracting me from my studies> — see temptation 1