allurement


allurement

noun

Definition of ALLUREMENT

1
something that persuades one to perform an action for pleasure or gain <for him the allurement of gambling is not the prospect of getting rich but rather the excitement of the game>
Near Antonyms alarm (also alarum), alert, caution, forewarning, notice, warning
2
the act or pressure of giving in to a desire especially when ill-advised <difficult to ignore the allurements of the sideshow posters at the carnival>

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