allurement

1 something that persuades one to perform an action for pleasure or gain <for him the allurement of gambling is not the prospect of getting rich but rather the excitement of the game> Synonyms lure, bait, come-on, enticement, siren song, temptation, turn-onRelated Words appeal, call; attraction, boost, encouragement, goad, impetus, impulse, incentive, inducement, motivation, persuasion, seducement, seduction, spur, stimulus; decoy, snare, trap; entrapment, mousetrapNear Antonyms alarm (also alarum), alert, caution, forewarning, notice, warning

2 the act or pressure of giving in to a desire especially when ill-advised <difficult to ignore the allurements of the sideshow posters at the carnival> Synonyms temptation, enticement, lure, seductionRelated Words siren song; allure, appeal, attraction, attractiveness, charm, enchantment, glamour (also glamor); beckoning, invitation; bait, inducement, influence, persuasion, power, sway