allurement

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noun

Definition of ALLUREMENT

1

something that persuades one to perform an action for pleasure or gain <for him the allurement of gambling is not the prospect of getting rich but rather the excitement of the game>

Synonyms allurement, bait, come-on, enticement, siren song, temptation, turn-on

Related Words appeal, call; attraction, boost, encouragement, goad, impetus, impulse, incentive, inducement, motivation, persuasion, seducement, seduction, spur, stimulus; decoy, snare, trap; entrapment, mousetrap

Near Antonyms alarm (also alarum), alert, caution, forewarning, notice, warning

2

the act or pressure of giving in to a desire especially when ill-advised <difficult to ignore the allurements of the sideshow posters at the carnival>

Synonyms allurement, enticement, lure, seduction

Related Words siren song; allure, appeal, attraction, attractiveness, charm, enchantment, glamour (also glamor); beckoning, invitation; bait, inducement, influence, persuasion, power, sway