as in appeal
the power of irresistible attraction
the nostalgic allure of America's Wild West still attracts vacationers to ghost towns
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1
as in to charm
to attract or delight as if by magic
was so allured by his sister's college roommate that before long he was asking her for a date
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2
as in to tempt
to lead away from a usual or proper course by offering some pleasure or advantage
allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market
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Merriam-Webster unabridged
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