The rising cost of electricity provides a strong incentive to conserve energy.
The government offers special tax incentives for entrepreneurs.
The company is offering a special low price as an added incentive for new customers.
Origin of INCENTIVE
Middle English, from Late Latin incentivum, from neuter of incentivus stimulating, from Latin, setting the tune, from incentus, past participle of incinere to play (a tune), from in- + canere to sing — more at chant