1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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Relevance
2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
Synonyms & Similar Words
3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
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Recent Examples of gimmick
When Gable underwent shoulder surgery in the summer of 2025, he was replaced temporarily by Ludwig Kaiser, who donned the El Grande Americano mask and gimmick.
—
Blake Oestriecher,
Forbes.com,
19 June 2026
His gimmick was hiring artists to do the cleaning, which brought in new clients every time the press fawned over the poor Cindarellas.
—
Jesse Armas,
Curbed,
16 June 2026
Pretty sure a lot of people in DFW believe that mass transit is a marketing gimmick created by the train and bus companies that want to take your money, and rob you of your freedom.
—
Mac Engel
june 8,
Fort Worth Star-Telegram,
8 June 2026
But one of it's most alluring elements is that viewers can watch episodes in either True-Hue Full Color or Authentic Black & White, a cool gimmick that provides a very different experience depending on whatever suits your taste.
—
Jeff Spry,
Space.com,
6 June 2026
See All Example Sentences for gimmick
Blake Oestriecher,
Forbes.com,
19 June 2026
His gimmick was hiring artists to do the cleaning, which brought in new clients every time the press fawned over the poor Cindarellas.
—
Jesse Armas,
Curbed,
16 June 2026
Pretty sure a lot of people in DFW believe that mass transit is a marketing gimmick created by the train and bus companies that want to take your money, and rob you of your freedom.
—
Mac Engel
june 8,
Fort Worth Star-Telegram,
8 June 2026
But one of it's most alluring elements is that viewers can watch episodes in either True-Hue Full Color or Authentic Black & White, a cool gimmick that provides a very different experience depending on whatever suits your taste.
—
Jeff Spry,
Space.com,
6 June 2026
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
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Early the next morning, the authorities were at Burdette’s door, this time without a ruse.
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Of course, this could all be a literally and figurative swift ruse on the part of the Miss Americana superstar and her Super Bowl-winning fiancé.
Noun
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Best Amazon Prime Day Outlet Home Deals Everything from luxurious bedding to clever cleaning gadgets is marked down in Amazon’s home section today.
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Directed by Pixar veteran Andrew Stanton, the fifth installment follows Woody (Tom Hanks), Buzz Lightyear (Tim Allen), Jessie (Joan Cusack) and the gang of anthropomorphic toys as their owner Bonnie becomes addicted to her new favorite gadget, a kiddie smart tablet known as Lilypad.
Noun
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But once again, the party went without a hitch.
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In Houston, some drivers were up to their trailer hitches in lapping waters, while photos from Waco, Texas, showed roadways washed away by the storms.
Noun
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Prosecutors allege Eidleh, along with other members of the scheme, solicited and received bribes and kickbacks from individuals and companies seeking approval to operate fraudulent Federal Child Nutrition Program sites.
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This has fueled the ‘spend not sell’ movement, in which builders seek to familiarize users with earning and spending their bitcoin rather than trading and falling for get-rich-quick schemes.
Noun
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The analyst sees scope for further penetration of this tool as advertisers using the product are increasing spending at nearly twice the rate of non-users.
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FolderFort also includes flexible sharing tools, allowing users to generate public links or restrict access to specific collaborators.
Noun
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In addition to the fear of deportation, the ruling puts thousands of immigrants at risk of losing their work authorization and their jobs, according to a Haitian-American journalist.
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It is known to cause neurological problems, convulsions and comas, with children particularly at risk.
Noun
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Boutique gems, new offers win the day Elevated VIP-style vacays with truffles, oysters and bubbly are attainable with some tips and tricks.
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Sora Shirai captured victory after maintaining his lead through the best trick section, while teammates Kairi Netsuke and Toa Sasaki climbed from the bottom of the leaderboard with clutch final tricks to complete a Japanese podium sweep.
Noun
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Greenstein made the remark at Fortune Brainstorm Tech in Aspen earlier this month as part of a roundtable that examined the benefits and pitfalls of rapid AI adoption across different corporate sectors.
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Other Décor Mistakes While designers agree that a catalog-style room is one of the biggest decorating pitfalls, there are a few other details that can have a similar effect.
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 29 Jun. 2026.
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