Main Entry: ²lure

Function: transitive verb

Inflected Form(s): lured; lur·ing

Date: 14th century

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

synonyms lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving <lured naive investors with get-rich-quick schemes>. entice suggests drawing by artful or adroit means <advertising designed to entice new customers>. inveigle implies enticing by cajoling or flattering <fund-raisers inveigling wealthy alumni>. decoy implies a luring into entrapment by artifice <attempting to decoy the enemy into an ambush>. tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment <tempted by the offer of money>. seduce implies a leading astray by persuasion or false promises <seduced by assurances of assistance>.