assure


as·sure

transitive verb \ə-ˈshr\

: to make (something) certain

: to tell someone in a very strong and definite way that something will happen or that something is true

as·suredas·sur·ing

Full Definition of ASSURE

1
:  to make safe (as from risks or against overthrow) :  insure
2
:  to give confidence to <and hereby we know that we are of the truth, and shall assure our hearts — 1 John 3:19(Authorized Version)>
3
:  to make sure or certain :  convince <glancing back to assure himself no one was following>
4
:  to inform positively <I assure you that we can do it>
5
:  to make certain the coming or attainment of :  guarantee <worked hard to assure accuracy>

Examples of ASSURE

  1. I can assure you that you won't be disappointed.
  2. <a minister choosing just the right words to assure the grieving parents of the fallen soldier>

Origin of ASSURE

Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure
First Known Use: 14th century

Browse

Next Word in the Dictionary: assured (adjective)
Previous Word in the Dictionary: assurance
All Words Near: assure

Seen & Heard

What made you want to look up assure? Please tell us where you read or heard it (including the quote, if possible).

Get Our Free Apps
Voice Search, Favorites,
Word of the Day, and More
Join Us on FB & Twitter
Get the Word of the Day and More