assure

as·sure

verb \ə-ˈshu̇r\

as·suredas·sur·ing

Definition of ASSURE

transitive verb

1

: to make safe (as from risks or against overthrow) : insure

2

: to give confidence to <and hereby we know that we are of the truth, and shall assure our hearts — 1 John 3:19(Authorized Version)>

3

: to make sure or certain : convince <glancing back to assure himself no one was following>

4

: to inform positively <I assure you that we can do it>

5

: to make certain the coming or attainment of : guarantee <worked hard to assure accuracy>

Examples of ASSURE

1. I can assure you that you won't be disappointed.
2. <a minister choosing just the right words to assure the grieving parents of the fallen soldier>

Origin of ASSURE

Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure

First Known Use: 14th century

Related to ASSURE

Synonyms: comfort, cheer, console, reassure, solace, soothe

Antonyms: distress, torment, torture, trouble

Related Words: commiserate, condole, empathize, sympathize; boost, buoy (up), elevate, lift, uplift; allay, alleviate, assuage, relieve; calm, quiet, relax, tranquilize (also tranquillize)

Near Antonyms: demoralize, discourage, dishearten; fret, upset, worry; aggravate, intensify, worsen; annoy, irk, irritate; harass, pester

see all synonyms and antonyms

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Rhymes with ASSURE

abjure, adjure, Adour, allure, amour, Ashur, brochure, ceinture, cocksure, coiffure, conjure, contour, couture, demure, detour, dirt-poor, endure, ensure, faubourg, for sure, Fraktur, grandeur, gravure, guipure, hachure, immure, impure, insure, inure, kultur, land-poor, langur, ligure, manure, mature, mohur, obscure, parure, perdure, procure, rondure, secure, siddur, tambour, tandoor, tenure, Uighur, unmoor, velour, velure