assure
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as·sure

transitive verb \ə-ˈshr\
as·suredas·sur·ing

Definition of ASSURE

1
: to make safe (as from risks or against overthrow) : insure
2
: to give confidence to <and hereby we know that we are of the truth, and shall assure our hearts — 1 John 3:19(Authorized Version)>
3
: to make sure or certain : convince <glancing back to assure himself no one was following>
4
: to inform positively <I assure you that we can do it>
5
: to make certain the coming or attainment of : guarantee <worked hard to assure accuracy>

Examples of ASSURE

  1. I can assure you that you won't be disappointed.
  2. <a minister choosing just the right words to assure the grieving parents of the fallen soldier>

Origin of ASSURE

Middle English, from Anglo-French asseurer, assurer, from Medieval Latin assecurare, from Latin ad- + securus secure
First Known Use: 14th century

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