The result was a wave of viewers trying dirty sodas at home, seeking out soda shops and documenting their creations on social media — turning a regional Utah tradition into a pop culture phenomenon.
Outdoor bars and pop-up tasting stands peppered the festival grounds, offering adult libations to the 21-and-over crowd dancing, moshing and rocking out all weekend.
More than just thirst quenchers, functional beverages are engineered to deliver a wellness punch with vitamins and minerals, antioxidants, electrolytes, probiotics and enzymes for gut health and adaptogens for mood support.
—
Pamela N. Danziger,
Forbes.com,
29 Aug. 2026
Sales soared when folks rushed to load their garages with 12-packs of their favorite thirst-quenchers.
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