The result was a wave of viewers trying dirty sodas at home, seeking out soda shops and documenting their creations on social media — turning a regional Utah tradition into a pop culture phenomenon.
One hundred or more local residents, tourists, and photographers descended on the church grounds with cameras, telescopes, music, and their favorite libations.
—
Stephen Clark,
ArsTechnica,
17 Aug. 2026
There’s also a fresh opportunity to explore new libations, cocktails that feature summer ingredients such as pineapple, peach, and grapefruit, along with a hint of fall from cranberry and maraschino cherry.
Among the guests at the launch celebration were Coco Rocha and Debbie Harry, weaving through the space and stopping at the backlit bar for drinks, nodding along to the sounds of DJ duo Las Flaquitas.
—
Ruby Ford-Dunker,
Vogue,
21 Sep. 2026
For operators, that points to a first-time audience willing to try a new format built around drinks a cafe already sells.
More than just thirst quenchers, functional beverages are engineered to deliver a wellness punch with vitamins and minerals, antioxidants, electrolytes, probiotics and enzymes for gut health and adaptogens for mood support.
—
Pamela N. Danziger,
Forbes.com,
29 Aug. 2026
Sales soared when folks rushed to load their garages with 12-packs of their favorite thirst-quenchers.
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