Especially as the messaging around nonalcoholic beer has shifted to broaden its appeal, according to Dave Williams, vice president of analytics and insight for Bump Williams Consulting, a Connecticut firm that specializes in the alcoholic beverage industry.
—
Bailey Schulz,
USA Today,
8 June 2025
While dining at a fancy restaurant in celebration of her friend Lily’s 21st birthday, the birthday girl suggested the woman order an alcoholic beverage.
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