mudslinging

the use of personal attacks or insults in order to undermine an opponent the ceaseless mudslinging merely convinced voters that neither candidate was worth voting for Synonyms character assassination, name-callingRelated Words defamation, libel, maligning, slander, smearing, vilification; belittlement, detraction, disparagement; abuse, invective, vituperation; censure, denunciation, revilement; aspersion, innuendo