With the mission to enable all humans to live a more connected, conscious, and adventurous life, adidas TERREX combines high-performance technologies with fashion-forward designs to weather the forces of nature and inspire every human being to find their own summits.
—
Ally Jaksen,
Outside,
4 Mar. 2026
If empires could assign names to vast mountain ranges—Hindu Kush, from the Persian kushtan, to kill—with administrative casualness, as if naming could override geological fact, why not render those summits as battered cookware?
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