merchandiser

1 a buyer and seller of goods for profit the wholesale merchandiser makes a 15% profit on those toys Synonyms dealer, merchant, trader, tradesman, traffickerRelated Words businessman, enterpriser, entrepreneur; buyer, marketer, purchaser; hawker, huckster, hustler, peddler (also pedlar); retailer, seller, shopkeeper, storekeeper, vendor (also vender); engrosser, monopolist; jobber, middleman, wholesaler; distributor, provider, provisioner, purveyor, supplier

2 the person in a business deal who hands over an item in exchange for money a scattering of small merchandisers selling souvenirs around the fairgrounds Synonyms broker, dealer, vendor, sellerRelated Words merchant, trader, tradesman; auctioneer, concessionaire; black marketer (or black marketeer), bootlegger, fence, fencer, hustler, scalper, smuggler, trafficker; discounter, distributor, e-tailer, exporter, jobber, reseller, retailer, wholesaler; chapman [British], hawker, huckster, peddler (also pedlar); salesclerk, salesman, salesperson, saleswoman, shopgirl; bargainer, haggler, horse trader, paltererNear Antonyms consumer, end user, userAntonyms buyer, purchaser