Made in collaboration with Givaudan’s Custom Essence and manufactured in Italy, the fragrance is priced at $75 for a 20-ml bottle that fits in the palm of a hand.
—
Ryma Chikhoune,
Footwear News,
30 Oct. 2025
The fragrance-free formula nourishes both scalp and lengths, with hyaluronic acid, glycerin, ceramides, and niacinamide working together to hydrate, strengthen, and support a healthier hair environment.
Buyers don’t want to be reminded of strong perfumes that resurface certain memories when touring a home, so rose scents of any kind should only be enjoyed after a homeowner is done touring their property.
—
Natalia Senanayake,
PEOPLE,
30 Oct. 2025
When asked about the rate of gains for the niche and premium fragrance segments, Puig said it’s been about 10 years that the niche perfume category grows fastest among fragrance segments.
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