Synonyms of ethos

ethos

noun

ˈē-ˌthäs 

as in principles

the code of good conduct for an individual or group

rigorous self-discipline was central to the ethos of the ancient Spartans

Synonyms & Similar Words

• principles
• norms
• standards
• ethics
• morals
• morality
• values
• beliefs
• manners
• customs
• etiquette
• tenets
• dictates
• mores
• faith
• dogma

Example Sentences

Recent Examples of ethos

The watch’s futuristic design perfectly captures the ethos of the company, with its spaceship-style, vortex-like time display set across three discs, complemented by a spinning tourbillon in the middle. — Rachel Ingram, Robb Report, 18 Oct. 2026

But alongside the biggest names, brands also looked to more niche talent, from streamers to ceramicists, that better align with their ethos than an A-list name. — Amy Francombe, Vogue, 13 Oct. 2026

Political stratagems in art were shifting in places like New York and Los Angeles, and the Pictures Generation’s ethos began to speak to young Black and brown artists, ultimately intersecting with their desire for representation. — Hilton Als, New Yorker, 12 Oct. 2026

That enchantment runs deep, as each movie holds design lessons that are woven into its very ethos. — Kelly Allen, Architectural Digest, 6 Oct. 2026

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