ethos

noun

ˈē-ˌthäs 

: the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution

also : ethic sense 1d

Did you know?

In Greek, ēthos means “custom” or “character.” As originally used by Aristotle, it referred to a person’s character or personality, especially with respect to a balance between passion and caution. In English, ethos is used today to refer to the practices or values that distinguish one person, organization, or society from others. In rhetoric, ethos is often studied alongside pathos and logos as a technique to successfully persuade an audience. Related terms in the English language include ethics (“a branch of philosophy dealing with what is morally right or wrong”) and ethology (“a branch of knowledge dealing with human character and with its formation and evolution”).  

Synonyms of ethos

• principles
• norms
• standards
• ethics
• morals
• morality

Examples of ethos in a Sentence

The company made environmental awareness part of its business ethos.

They are working to keep a democratic ethos alive in the community.

Recent Examples on the Web

In just three years, Coniglio Palm Beach has emerged as a strong resortwear brand, blending colorful prints, free-size designs and a family-first ethos. — Lisa Lockwood, Footwear News, 15 Oct. 2026

That ethos extends to the layout, with a seamless flow between the interior and exterior living spaces. — Tori Latham, Robb Report, 14 Oct. 2026

But alongside the biggest names, brands also looked to more niche talent, from streamers to ceramicists, that better align with their ethos than an A-list name. — Amy Francombe, Vogue, 13 Oct. 2026

Political stratagems in art were shifting in places like New York and Los Angeles, and the Pictures Generation’s ethos began to speak to young Black and brown artists, ultimately intersecting with their desire for representation. — Hilton Als, New Yorker, 12 Oct. 2026

Word History

Etymology

New Latin, from Greek ēthos custom, character — more at sib

First Known Use

1842, in the meaning defined above

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